Continued from page 1
An advertiser wanting to use Google’s image ads service, have a specific requirement that is not currently being provided for by existing banner ad designers. Most banner design services charge between $80-$100 for a single custom made static banner.
An AdWords advertiser may have many hundreds of keywords that they are targeting for a specific campaign. For keywords that provide most traffic and potential profit, they are probably going to want banners that specifically target those keywords in their design.
This might narrow it down to about 5, 10 or even 20 keyword phrases. Now, this is a lot of different banners to order, and people aren’t going to want to pay $100 for each of these banners.
This is where an entrepreneur with his eye out for a new trend can take advantage. Special banner package deals can be created to specifically cater for requirements of someone using Google’s image ads service.
Once you’ve created a main template for a banner, it’ll only take a few moments to change a bit of text and save banner as a different image. You could offer different package deals to give advertiser more options.
To change text on a banner and save image with a different filename; will probably only take you a couple of minutes for each banner. For $80 you could easily offer 5 or even 10 different banners for same price that your competitors are charging for one.
Most of your potential customers will be running multiple AdWords campaigns and could provide you with a lot of repeat business. With this in mind, you might consider offering a good discount for first orders, to help get customer on board.
How do you promote such a service?
If you set up an affiliate program, a new service like this is ideal for a joint venture. There are a number of ebooks on market teaching people how to use Google AdWords. You could approach ebook authors and tell them all about your new service. Offer to create some complimentary banners for their own campaigns. If they like your work, they will probably promote your service to their list. They might even update their ebook and include a link to your website.
If you offer a good service at good prices, news of your service will probably spread quite well by word of mouth in newsletters and on message board forums.
Medium to Long-term outlook
As Google’s image ads grow in popularity, more and more banner designers will start to offer tailored packages specifically designed for this type of demand. Companies and individuals that build up a client list while this opportunity is still relatively unknown will be in strongest position.
If you can build up a client list of regular Google advertisers, repeat income from designing their ‘image ad’ banners for them could be quite substantial.
Jason Lewis, Copyright 2004
Jason Lewis is author of the new 'Business Brainwaves' Newsletter. Uncovering new business ideas and untapped 'gaps in the market' that the average person working from home can profit from. Join now, while it's still free! ==> www.BusinessBrainwaves.com