Google’s New Search History Tool – Bringing Brand Loyalty to Search Results

Written by Neil Street

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owners and advertisers. It means that inrepparttar red-hot sphere of internet searching, millions of Google users, with no effort on their part, will now be building their own portfolio of “favorite” search results. As they perform new searches, over time, their previous search results will be “personalized” to matchrepparttar 135157 new query, and served up adjacent to new results. It is a big boost to entrenched advertisers inrepparttar 135158 search results pages, and a big incentive for marketers to pay increasing attention to getting onrepparttar 135159 “free” or “organic” side of Google search results. Our advice to our own clients, at, will be to pay attention now torepparttar 135160 sea change this may ultimately bring. “Personalized Search” isrepparttar 135161 next logical step forrepparttar 135162 big search engines, whose goal is to make internet searching faster, easier, and more relevant forrepparttar 135163 user. Since Google has just taken a big step in this direction, it is crucial for smart businesses and website owners to stay ahead ofrepparttar 135164 curve.

The pace of change atrepparttar 135165 big search engines is almost dizzying, as these highly-successful companies (witness Yahoo’s latest profit numbers) outbid each other inrepparttar 135166 fight to win customer loyalty. “Personalization” of search results is a big component ofrepparttar 135167 present battle. Consumer behavior in this area is being impacted in a major way byrepparttar 135168 actions of companies like Google and Yahoo. While it may not yet be clear where it will end up, it is very clear that any business or marketer with any investment at all inrepparttar 135169 future ofrepparttar 135170 internet should be sitting up and taking notice.

Neil Street is co-founder of Small Business Online, an internet marketing and web design company, based in Norwalk, CT. Email Neil at Small Business Online or call him at 203.299.0889

Top 10 Tips for Blogging

Written by S. Housley

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5.) Clarity and simplicity. Keep your posts and blog entries clear and easy to understand. Remember,repparttar web is global and expressions, idioms and acronyms don't always translate. Sometimes a little explanation goes a long way.

6.) Keyword-rich. Ifrepparttar 135130 goal of your blog is to increase your visibility, include related keywords inrepparttar 135131 title ofrepparttar 135132 blog. Userepparttar 135133 title as a headline to attract interest. Each item post should have a title that will attract attention but still be relevant torepparttar 135134 post. The title should be no longer than 10-12 words.

7.) Quantity matters. In order to attractrepparttar 135135 attention of search engines, you will need to develop content and substance. A headline or simple sentence is not going to generaterepparttar 135136 interest of readers or help with search engine ranking. Be sure to archive old blog posts to develop a large portal of similarly-themed content.

8.) Frequency. If your blog content is updated frequently, search engines will tend to spiderrepparttar 135137 pages at regular intervals.

9.) Spell checking and proof-reading. It only takes a few extra moments and can save you from having to make embarrassing explanations. Remember that whatever you publish onrepparttar 135138 Internet can be found and archived. Think carefully about what you post before doing so.

10.) RSS. RSS will increase your blog's reach. It is important that you include your blog's content in an RSS feed to increase readership and distribution.

Most weblog audiences are small, but with time and regular updates audiences grow. Bloggers may never have more than a few hundred readers, butrepparttar 135139 people who return to regularly are generally interested in what you have to say.

About the Author: Sharon Housley manages marketing for FeedForAll software for creating, editing and publishing RSS feeds and NotePage a wireless text messaging software.

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