Good web Design: External Links

Written by Richard Lowe

Continued from page 1

Too few external links tends to make your site look small and uninviting. People enjoyrepparttar choices associated withrepparttar 134672 web, and a site which has no external links feels cramped and confining. It's kind of like being in a building without any windows. I believe it tends to create an atmosphere where people want to rush in, get what they want and leave, never to return.

The best sites present an external link here and another one there. Perhaps two or three well-picked references atrepparttar 134673 end of an article are appropriate. Also, sprinkling an appropriate link to well-written reference or two within an article is an excellent idea. These kinds of things can strengthen your writing and make it more powerful. For example, if you have written an article about asthma, including a few references (withinrepparttar 134674 text) to other pages which strengthen your arguments tends to make your own arguments stronger and more believable.

Normally I do not like popup windows. However, when linking to external sitesrepparttar 134675 best way to keep visitors from leaving is to simply pop up a new window anytime an external link is clicked. This allows your visitors to surfrepparttar 134676 external site to their hearts contend. When they are finished and closerepparttar 134677 window, your site is still up and waiting for them. Thus, I've found that popup windows are fine for external sites which present additional data - they are not okay for advertisements or promotional materials.

One annoyance that I've found in some sites is affiliate links which are camouflaged as links to valid external sites. I don't mind people making money onrepparttar 134678 internet, but please don't try and fool me into clicking on something so you can make a few pennies. Honest businesspeople tend to produce return customers - dishonesty might make a few pennies inrepparttar 134679 short term but will cause people to never return.

What do I mean by this? It's okay, say, to include a link torepparttar 134680 page with a book related torepparttar 134681 subject as long as it is labeled as such. You might say, "The book 'blah blah' helped me overcome my asthma" with "blah blah" an affiliate link to Fromrepparttar 134682 text, people can expect that they will be presented with a way to orderrepparttar 134683 book. However, making that same link appear as a reference in your writing ("asthma is a disease which causes shortness of breath" with "asthma" hyperlinked with an affiliate link to a book, for example) is being slightly dishonest with your visitors. People click onrepparttar 134684 link expecting to get some information, and instead they find an order form ... this tends to cause them to (a) not buyrepparttar 134685 thing, and (b) surf somewhere else. You are not delivering what you promised to deliver.

There are places on a web site in which masses of external links are not only necessary but desired. A links page is a perfect example of this practice. This isrepparttar 134686 concept of including a list of several dozen related links on one or more pages. The only purpose ofrepparttar 134687 pages is to link to sites with related subjects.

Other good examples include free-for-all links pages, link exchange pages and portal pages. As long asrepparttar 134688 links are related in some way torepparttar 134689 subject matter of your site, you will be adding value for your visitors and thus encouraging them to return inrepparttar 134690 future.

In summary, external links are very important to creating a web site which encourages people to return again and again. However, you must be careful to ensure your links are well chosen and of subjects related to your site's subject - otherwise, you will be giving your visitors excuses to leave without returning.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: Weekly newsletter: Daily Tips:

STREAMING MEDIA - Leveling the Playing Field for Small Business -

Written by Don Rhodes

Continued from page 1

Utilizing streaming audio adds far more than just a personal touch to your web site - it sets you apart and gives your site a leg-up over your web based competition. With audio, you can highlightrepparttar uniqueness of your product or service and offer a more detailed explanation of features that could not be adequately described with text. This is also a welcome and appreciated service forrepparttar 134671 visually handicapped web surfer.

For those businesses that have content that they would like to keep private, such as inter-company announcements or bulletins, your encoding company should be able to password protect your presentation. If you have audio content for sale, such as motivational materials or training tools, your streaming audio provider can arrange to provide subscription services. It is even possible to make your audio presentation so that it cannot be copied or reproduced in any way.

For a long time, museums and other exhibitors have known tha

Don Rhodes, owner of WBC Imaging, a company specializing in web site enhancement utilizing streaming media technology. Mr. Rhodes is a broadcast engineer who believes that the Internet is the media delivery system of the future. Please direct all questions and comments to: WBC Imaging 520-742-5780

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