Additionally, your site may have some nice feature that should be highlighted and easy to find. Using example from above, your site may have a "Search" function that is useful for visitors to find specific products or information. In this case, put Search field and button at top of page, perhaps embedded in banner area. Make it visible! Don't bury it two thirds down page, where your visitor will see it after they've already spent 10 minutes looking for what they are trying to find.

In a nutshell, your website's navigation should consider following: from any page on site, can a new visitor to site easily and intuitively find their way around site? Will that visitor feel comfortable moving around on your site? Can they find Home page again? Is your contact information readily accessible from pages where it is needed most? Most importantly, can visitor quickly and easily locate product and/or services you are selling?

If answer is not "Yes," your website's navigation needs some redesign. Don't despair—if you have good, relevant content this may not be a huge project. And reworking menu and navigation may be just what your website needs to communicate professionalism and quality for which your business should be known.