Good Tips in Choosing a Solid Domain

Written by Gloria Cohen

Continued from page 1

Avoid domain names that are similar or copycat to existing ones. Not only do you want to avoid legal issues, but want your brand to be distinct from that of your competitors. Granted it will take time to come up with a domain name that will work and set you apart fromrepparttar others sellingrepparttar 108286 same product or services as you.

Use your domain name to position yourself onrepparttar 108287 Web. If your domain name reflects your site’s core benefits and instantly communicates how different you are from others, your URL will be positioned aboverepparttar 108288 competition inrepparttar 108289 minds of your market.

Never use a ‘free’ domain name. This will berepparttar 108290 worst mistake you can make when setting up your business online. Believe it or not, when consumers are researching online and see that your URL is with a free site or sites of lesser quality, will quickly turn away. In other words, if people notice that your site is hosted withrepparttar 108291 ‘freebies’, they will only assume that your product or service is just as cheap, or worse that you don’t actually respect your products and services that you are offering. If you don’t believe in your products, your own target market won’t either.

Don’t makerepparttar 108292 mistake of attempting to retrofit your domain name to your website. You should have your domain name first and then your business name should berepparttar 108293 same as your domain name. You would think that most people would have their domain name exactlyrepparttar 108294 same as their business name. That isn’trepparttar 108295 case. Many online sites were not able to get domain namesrepparttar 108296 same as their business names as they were not available due to others currently using those particular names online. Hencerepparttar 108297 importance of making sure you have your domain first, then you will be able to haverepparttar 108298 same name for your website. There are domain names out onrepparttar 108299 market for sale that you may be able to purchase, but a word torepparttar 108300 wise, some of these names come with a hefty price tag. Make sure thatrepparttar 108301 name you select truly reflects your business goals and philosophy.

In conclusion, your domain name in itself isrepparttar 108302 ultimate marketing brand and is in fact,repparttar 108303 most important marketing tool you will possess. Always remember that your domain name also givesrepparttar 108304 first impression for your customers and that alone makes an impression before your customers even reach your website. Without further ado, choose your domain name carefully and wisely, add credibility fromrepparttar 108305 get-go and you should fare off very well.

Gloria Cohen has a strong background in Internet marketing in helping businesses find new customers by using effective marketing strategies. Gloria is currently an editor of, dedicated to providing free, comprehensive emarketing resources and online promotion tools. Submit your Web site for free here.

Can your website be stolen?

Written by George McKee

Continued from page 1

Here is where you need to be a good consumer and know a little more aboutrepparttar process.

You arerepparttar 108285 owner of your domain name andrepparttar 108286 owner of your website. Although most people grant their website designer or website administratorrepparttar 108287 power to control all of this, and although most people do not understandrepparttar 108288 technicalities of domains and hosting packages, you should still have allrepparttar 108289 details readily available.

If you have a business website and delegated any ofrepparttar 108290 work involved in setting it up to another person, you should still maintain complete control over its future.

Whether you or someone else purchasesrepparttar 108291 domain name for your website (the, make certain that you haverepparttar 108292 contact details fromrepparttar 108293 company it was purchased from, andrepparttar 108294 corresponding username and password to access control overrepparttar 108295 domain's use. Most importantly, make sure you are listed asrepparttar 108296 registered owner ofrepparttar 108297 website, notrepparttar 108298 person or company that is creating your website for you. All registered domains have four contact individuals listed onrepparttar 108299 Internet. Your web administrator can be listed asrepparttar 108300 technical contact orrepparttar 108301 administrative contact but you need to be listed asrepparttar 108302 registered owner. This way, if any changes are made torepparttar 108303 status ofrepparttar 108304 domain, you are informed as well, and you should be notified whenrepparttar 108305 domain name is about to expire.

This is how my friends’ website was “stolen”. He was not listed asrepparttar 108306 owner, andrepparttar 108307 design company that was listed asrepparttar 108308 owner went out of business. Whenrepparttar 108309 domain name expired (remember, you purchase these for a limited time and then have to renew),repparttar 108310 owner did not know it and that particular domain name became available for anyone else to purchase – legally. Thus, my friends website was not really stolen. He wasrepparttar 108311 victim of ignorance.

George McKee writes a twice-monthly, computer and Internet related article in the Algarve Resident, a newspaper for the English speaking residents of the Algarve region of Portugal. He also operates, with his business partner,, a web hosting and design firm in southern Portugal. He can be contacted at or at his little corner of the website

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