Good Marketing Pays For Itself

Written by Joy Gendusa


Continued from page 1

Why do you promote?

The purpose of promotion is to bring in more business and enlarge your customer base. Always try to bring in as much business as you can. It sounds like an obvious thing to say but many people still don’t follow this rule. Don’t assume any number of new customers will be too much for you to handle. If you have that much business you can always bring on temporary or temp-to-permanent staff to handlerepparttar work load.

How do you promote?

There are more ways than you would ever think. Have you ever heard someone say, "I never promote and I am always busy" OR "I don’t have to promote, all my business comes from word-of-mouth"? They may not be aware of how they’re doing it, but I promise you they are promoting somewhere. Maybe they just go around telling everyone they talk to, that they don’t promote. (Sound funny? It’s still promoting.) Maybe their canary yellow window ledge withrepparttar 148971 bright red apples onrepparttar 148972 shelf behind it attracts so much attention that they don’t need to do anything else. Well here are some ideas you can do "knowingly" to drive inrepparttar 148973 business.

Every action that every member of your staff engages in is promotion. Whether good or bad every action is giving someone an impression of how your company is or does business. Here are a few examples.

a) Greeting your customers with a smile is a great place to start.

b) Calling your customers after they have had a chance to use your product is a good way to promote that you care about their experience with your organization. It can also create an opportunity to make more sales.

c) A neatly packaged product,repparttar 148974 shipping label on straight, promotes that you take pride in what you do.

d) Always keep updated brochures or catalogs in your reception area for people to see and take with them.

d) If you have customers coming into your business, make sure they are greeted pleasantly, professionally, and immediately.

I suggest you sit down and write out allrepparttar 148975 things that your company actually does to promote usingrepparttar 148976 above definition. Sit down with your staff and do a pow wow. Not only will it bring you all closer together and going forrepparttar 148977 same goal, it will open your eyes as to allrepparttar 148978 ways you can make your business well thought of.

Every little detail counts. Thanks for reading and good luck.

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit her website at http://www.postcardmania.com


Mailing Lists – Keeping It Simple

Written by Joy Gendusa


Continued from page 1

This is a direct mail mailing list you can purchase fromrepparttar owner ofrepparttar 148970 list (such as a magazine or company) or a list broker.

3. A compiled list is a list of people who were selected to be onrepparttar 148971 list because they possessrepparttar 148972 characteristics that you askedrepparttar 148973 list broker to screen for.

Examples of characteristics used to target correctly may include age, sex, geographic location, income level, etc. These are more fixed characteristics than response list characteristics, which are behavioral characteristics.

Case study: California based Sun Pacific Mortgage’s Forest Tardibuono found a great way to getrepparttar 148974 right direct mail mailing list for his company which has a very successful direct mail marketing strategy based on postcards and direct mail mailing lists.

“The title companies give usrepparttar 148975 mailing labels free. I’ll tell them we want allrepparttar 148976 homeowners in 95401 which is a zip we get most of our business from. So they’ll give usrepparttar 148977 mailing labels of anyone who is a homeowner from that lists. It saves money on labels and mailing lists. They’ll even limit searches to specific categories such as all homeowners from that zip who got a loan from certain companies and they’ll dorepparttar 148978 search according to that so I can really targetrepparttar 148979 public so thatrepparttar 148980 mailing will be more effective.”

Mailing lists, correctly targeted, can makerepparttar 148981 difference in a mediocre promotional campaign to a wildly successful promotional campaign. It really just depends on what you are willing to have – success or mediocrity. So which is it?

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit her website at http://www.postcardmania.com


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