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Business people don't always want
formality or rigidity of lunch - especially with a new contact. But
idea of a 15 minute meeting in
local Starbucks is often an unthreatening and welcome alternative.
4. Personalize your business card.
We all give out and receive business cards, but how often do we really notice them?
Instead of just handing it out, pause, get out a good quality ink pen (image is important), and say something like "Let me save you
effort of fighting through switchboard and answering machines - I'll write my cell phone number down so you can get hold of me easily."
Or you can recommend a book or a movie and write it down on
back of your card.
It is personal, thoughtful and friendly.
5. Try to do two favors a week.
At least. Get into
habit of thinking how you can do favors for other people. If you know someone who is unhappy in their job, log that information in
back of your mind. When you hear that another company is looking for staff, put them together.
If you think of a simple way that two people you know can be mutually beneficial, act as middle man.
Don't ask for, or expect any reward - that will come in time. But, both parties will be grateful and will remember your generous help.
6. Send greetings cards.
However important a person might be, they still find themselves fascinating. So show them that you do too. It has never been easier to remember birthdays, Thanksgiving, anniversaries, and all
dozens of personal times.
Don't be afraid to ask someone when their birthday is. Write it down. Diarize it. And then make sure you send them a card. Or make it really simple, an e-card.
This tiny act of goodwill really pays dividends in
long run.
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If a man does not make new acquaintances as he advances through life, he will soon find himself alone. A man should keep his friendships in constant repair. -- Samuel Johnson (1709 - 1784)
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7. Keep in regular contact
Have a regular DIARIZED networking hour each week to make phone calls and send emails to your growing network. This is
time for
'hello how are you' calls.
Naturally you don't want to call everybody at
same fixed time each week - that would be too obvious. Rotate people around, but make sure you cover everybody at least once a month.
These ideas are not rules, but they are workable examples of some of
many ways you can ensure that when someone says 'I do business with people I like', they mean you.

Martin Avis publishes a free weekly newsletter: BizE-Zine - your unfair advantage in Internet marketing, business and personal success. To subscribe, and get 4 great free gifts, please visit http://www.BizE-zine.com