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STYLE 2 - Serene and Sensible
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Which one appealed to you? Whichever it was, you may want to try writing in other style if you find yourself always writing your ads same way. If you want to catch different kinds of fish, you'll want to have different kinds of bait! You'll need ads that appeal to different people! I use a variety of ads written in a variety of styles. Some of them experts would love and some they would hate. But, depending on where they are placed, they all work.
When you go fishing, you also learn that you can't simply bait hook and throw it into water and then just sit there. My Dad taught me how to "jiggle" bait, cast it out and reel it back in, "drag" bottom, and numerous other techniques to get fish to bite. In your online marketing you’ll also have to apply some techniques to get your customers to bite.
You cannot simply write some ads and throw them around in a few places. You'll want to try different marketing techniques including banner ads, e-zine ads, classifieds ads, traffic generators, search engine submission, pay-per-click, and even FFA posting. And don't forget, you can use free advertising to test out new "bait" and new "fishing techniques".
Sounds like a lot of work, doesn't it? So why bother? For same reason you keep going fishing. You know those fish are out there, and it's just a matter of time before you "hook" BIG one!
Anita Foley of http://Wealth-Happens.Tripod.com publishes a motivational ezine providing information & inspiration, articles & resources, opportunities & action plans for netpreneurs. Get Your M.B.A. (Motivation, Belief, Action) plan in every issue! Subscribe by email to: mailto:Wealth-Happens@GO-Subscribe.com