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3. You can Send Unaddressed Bulk Mail
Use economical, unaddressed bulk mail to deliver your advertising and marketing content directly to targeted neighborhoods. You can target according to geography, demographics or lifestyle clusters. When you combine this with a Business Reply service, you can build your own databases of customers who you can then target with personalized, addressed mail.
Prices for unaddressed mail will vary, according to quantity, size, weight, etc.
Ask your Postal Service consultant if they can help you establish
best geographic territory for your mailing. For example, Canada Post's Householder Counts and Maps feature pinpoints
counts of houses, apartments, farms and businesses throughout
country, along with letter carrier routes.
4. Business Reply Services Help you Build your own Databases
The reply is prepaid. Business Reply Mail allows your customers or potential customers to communicate with you at no cost to themselves. Most postal services allow business reply for cards or envelopes. Use envelopes when confidentiality is a factor; cards work best as magazine inserts or similar.
Pricing will be based on specifications.
Ask your postal consultant if they have a template to assist you in designing your card or envelope, or check
web site for this type of service.
4. Your Postal Service Offers Tools to Small Businesses
This will vary, depending on
country you live in. However, look for databases, online ordering of shipping and other materials, courier services, help with ecommerce web sites, package tracking and more. Australia Post offers inventory management, telemarketing, warehousing and fulfillment services as well.
Spend some time on your Postal Service's web site. You might be pleasantly surprized at what you find.

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