But here is dilemma. Depending on any number of factors, visitors could be coming from places other than your ads, and results might be misleading. If, for example, a search engine picks up one site and not other, you will obviously have more visitors to site that has been indexed.

Bluntly, hits to your web site don't really count - sales do. Your first job however, is to get visitors to your site. This is done through a variety of methods, including advertising, use of search engines and email. Once you get them there, you must then sell them on your product.

On our web sites, we have an "after sale" questionnaire and we simply ask them how they found us. Now these people have decided to do business with us, and their answers will most likely be truthful. We then log this information, which helps us determine what advertising is working.

Ads that don't appear to be pulling, we modify until we start seeing positive results. One of best places to test your ads is in ezine publications that are highly targeted toward your potential customers. I don't recommend ads in publications that are not targeted to your prospects. Unless you have a very generalized product, return you get in these will most likely be minimal. More importantly, you won't get sufficient information to determine if actual copy is working.

Many people have been advertising in same ezines for years. Remember that there is some "thrashing" that occurs, and some people drop off subscription list for publication, but others are added. This gives you a constant new group of people who will read your ad every time it is published.

Experienced online entrepreneurs will even keep same copy year after year if it is pulling. It usually takes 5 to 7 exposures anyway until they receive "brand identification". When someone is willing to "bite", if they have proper ad, they will remember them. To land your customers, like in fishing, you must have proper bait.

1. Create An Impressive Title.

Your Title can make or break you. Stress Your Benefits and use Action Words. Benefits will sell your product or service. Will it save them money? Save them time? Make their life easier? Can it fulfill their dreams? Make them happy? Bring Satisfaction?

Forget about describing your product or service. Instead, stress what your product or service will do for your prospects.

Stress those BENEFITS!

Use Action Words to capture their attention and entice them to respond immediately to your ad. Offer something free in your ad copy. It'll often tip balance between a response and no response.

For a FREE list of Action Words to make use of in your Solo Ad copy, send a blank message at: mailto:action_words@emailexchange.org

2. Keep It Short.

Do NOT try to sell anything from your Solo Ad copy except enticement.

Entice your potential customers to request more detailed information or to visit your web site.

The shorter your ad copy, more likely it will get read and responded. Use a maximum of 5 lines of text.

3. ALWAYS Include An Email Contact.

My experience is that your ad response rate will increase by as much as 50% if you simply include an email contact address in your ad copy.

Also include your URL in ad copy but adding your email address gives those responding to your ad option of using what works best for them.

Besides, you can not follow-up with visitors to your web site but you can with those that request your information by email.

Make use of a good Auto-Responder service to deliver your sales message - instantly. For a FREE list of services send: mailto:freeautoresp@emailexchange.org

Follow these few tips and your Solo Will bring you successful results and excellent response rates. All that means more sales.