Go First Class!

Written by Kent E. Butler

Continued from page 1

Avoid ridiculous claims onrepparttar order of "Make $20,000 every day just by sending email!!!!!". Email what - ransom notes?

Write exciting copy, of course. Just keep it honest and see that it's well-written. If you need help, get it. It's your future.

Present your product or service inrepparttar 117938 best possible light, certainly. But do it with integrity and sincerity. If they don't trust you, they won't buy from you.

And if what you're selling doesn't measure up to your claims, you'll experience many complaints and returns. And you'll probably get bad-mouthed all overrepparttar 117939 internet. And you'll probably deserve it. Fortunately, you're a straight shooter so you needn't worry about that stuff. Right?

I once knew an Oldsmobile-Cadillac dealer whose television commercials consisted of beautiful scenes and relaxing music. A slide acrossrepparttar 117940 top ofrepparttar 117941 screen read simply "XYZ Oldsmobile - Cadillac, Fourth and Main, Ourtown". In aboutrepparttar 117942 last 12-15 seconds a pleasant voice offered an invitation to come seerepparttar 117943 dealer for all your automotive needs.

Prospects were well-treated and customers treasured. Aboutrepparttar 117944 only way a customer would buy elsewhere was at gunpoint, I think. His word-of-mouth advertising, even from people who weren't his customers, was priceless.

You can make a strong profit, have a fine reputation, good traffic to your site and loyal customers. Go First Class and everyone benefits. Aren't you worth it?

Kent E. Butler has worked at home since 1994. He edits the Home Based Journal, a free ezine providing useful info on a wide range of relevant topics. It takes a whole person to wholly succeed. Are you a whole person? Join us, we'd love to have you in the family. mailto:HomeBasedJournal-subscribe@yahoogroups.com

Avoiding Wired Mistakes

Written by June Campbell

Continued from page 1

Guideline #3: The Price Is Not a Secret. I'll be honest. This practice annoys me a lot, and it has me mystified. It'srepparttar peculiar online sales tactic of makingrepparttar 117937 customer work really hard to discover what something costs. You go to a Web site or you receive a piece of email promoting a particular product or service. However, no pricing information is available. It may not even be readily apparent thatrepparttar 117938 item is for sale. You click your way through a big Web site, finally to locate pricing information in tiny print in an obscure corner. Sometimes there's just an invitation to phone them or to send an email for more information. I dunno…It seems to merepparttar 117939 customer should not have to work really hard to buy something. However, I'm open to hearing opposing viewpoints. If someone out there knows of a good reason why it's best to avoid mentioning money when conducting e-commerce, I'd be pleased to hear what it is.

Guideline #4: Forgetrepparttar 117940 Jargon. I received a press release that went like this: "Our remarkable new solution that promotes integrated data management of media content that will realize better return on investment (ROI), and that, in fact GISTICS has evaluated potential ROI to be as high as 16:1. (GISTICS, 1997) with general benefits …." Nuff said. If anyone understands whatrepparttar 117941 devil they're selling, let me know.

June Campbell, "How-to" Booklets, Guides, Templates, & eBooks -Business proposals -Business plans, -Joint Venture Contracts... More! Visit to Claim Your FREE GIFT! (http://www.nightcats.com)

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