Giveaways That Gratify You, Too

Written by Marcia Yudkin


Continued from page 1

Giveaways can work very well as lead generators. When I gave away thousands of copies of a free booklet called "Six Steps to Free Publicity," it was safe to assume that anyone requesting it was a potential candidate for publicity- related products and services. The mailing list from that giveaway helped build my business.

You can also offer giveaways as a bonus for a certain number or dollar value of sales. For instance,repparttar Talisman Billiards Accessories Company in Thailand offers a free golf shirt for every offer over $70. "I do see a lot of people increasing their order to getrepparttar 120996 free bonus," says Tony Jones, Talisman's general manager. The golf shirt would need a humorous imprint or some hard-to-find design relevant to repparttar 120997 audience to be considered newsworthy, so you'll need creativity if media coverage is among your aims. Put on your thinking cap for a giveaway with pull power!

Marcia Yudkin is the author of the classic guide to comprehensive PR, "6 Steps to Free Publicity," now for sale in an updated edition at Amazon.com and in bookstores everywhere. She also spills the secrets on advanced tactics for today's publicity seekers in "Powerful, Painless Online Publicity," available from www.yudkin.com/powerpr.htm .


Don't Pretend To Be An Expert - Become One!

Written by Willie Crawford


Continued from page 1

Dig up all ofrepparttar information you can find onrepparttar 120995 topic. Dorepparttar 120996 research. The information may just be hard to find, or it may be somewhat out of date. Dredge up what you can and begin compiling it into a product. If what you find needs updating, find a way to update it... find a way.

If you simply cannot findrepparttar 120997 information... if it just isn't available, now you have a real opportunity. You need to track down whoever can help you discover or generate this information. Inrepparttar 120998 United States this could be a librarian, or even a congressman. Congressmen have staff members who are there to help constituents with problems. Not being able to find information on a given topic is a "problem." Call and see if your local congressman's staff can point you inrepparttar 120999 right direction.

No matter what topic you're looking for information on, there IS someone who can help you. There is someone interested in and probably doing research on that topic. Your job is to locate them. They may work in a laboratory or at a university. They may be in retirement but still very interested in their old line of work. Your job is to locaterepparttar 121000 information and then package it forrepparttar 121001 market.

Inrepparttar 121002 process of dredging up hard to find information that you need, or noticed a need for, something magically happens. You becomerepparttar 121003 expert. Since you are nowrepparttar 121004 source of information on that topic, where very little information was previously readily available, you become known asrepparttar 121005 expert. Since you did so much research, reading and studyingrepparttar 121006 topic... you are nowrepparttar 121007 expert. You are notrepparttar 121008 pretend expert, you arerepparttar 121009 real expert. You know more aboutrepparttar 121010 topic than almost anyone most people know.

I personally have seen many people use just this route to become recognized experts on a topic. The topics range from how to afford a house, to how to score higher on test, to how to protect yourself from degenerative diseases. Look around you... readrepparttar 121011 papers... and I am sure you will see many people who have done similar things. They validate this path to becoming an expert. It's a proven path and it's also a well-known fact that people will pay experts for what they know.

Nowrepparttar 121012 road map is unfolded in front of you. You only need to set out to becomerepparttar 121013 expert. Inrepparttar 121014 process something else magical will happen. People will recognize you as a "real" expert because pretend experts are fairly easy to see through. What are you waiting for? You have haverepparttar 121015 road map and only need to get started.

Willie Crawford is a recognized internet marketing and product creation authority. His Internet Marketing How To Workshop revealed EXACTLY how 8 recognized internet authorities really generate six figure incomes. Grab these incredibly honest and insightful recordings at: http://internetmarketinghowtoworkshop.com


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