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5. Request referrals
Ask your subscribers to recommend your newsletter to their friends and family. Encourage them to forward your newsletter to people they know who might like it. A good number of those who receive it *will* subscribe.
Put notices about your newsletter on your web site, business cards, up in your office, on your invoices, everywhere.
7. Announce, Announce, Announce
There are many, many announcement lists that inform readers about new ezines each and every day. Routinely submit your newsletter info to as many of these lists as possible... and do so at least once a month.
Is there a ezine that you subscribe to that you like? Contact editor/publisher and see if they would be willing to publish an ad for your ezine with one of theirs. Chances are they're as eager to grow their ezine as you are to grow yours.
9. Give Articles Away
Just like yours, there are a lot of other ezines out there that need original, high-quality content. So help them (and help yourself) by sending them some of your original articles. Most newsletters will give a short byline and include a link to your website or ezine subscription address.
10. Make it easy!
Above all, make it easy for people to subscribe. Include subscribe instructions in each issue, on your website, in you
place of business, etc. The more difficult it is for them to subscribe, greater chances are that they won't.
Jim M. Allen, business coach, speaker, & publisher of a popular bi-weekly ezine. Visit http://www.CoachJim.com or subscribe by sending a blank email to: mailto:Subscribe@CoachJim.com