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A word of warning--try not to veer completely away from what has worked for you before. If you have always sold software, don't bring in a new line of office furniture as your new product for affiliates. An exciting new software application will work better and will not dilute brand identity your business has enjoyed.
Got a major product you don't want to ignore? Good! It's almost always easier to get affiliates and customers excited about an improvement to an old favorite than it is to make a favorite out of a completely new product.
Keep a file of customer complaints and ideas about your product. Over time you can use these as ideas starters for ways to build improvements that customers and affiliates will appreciate and value.
When interest in your product or service starts to diminish, pull our your file and make requested improvements. Add in enough improvements and you have a new issue, a next generation, or a fresh edition you can sell as a replacement or upgrade to your long list of previous customers.
Affiliate programs are still number one way to market on Web. It pays to keep your program exiting and top-of-mind. For many companies, it is unlikely that a better way to boost profits will come along any time soon.
Keller Flynn offers the full spectrum of tools, ideas and action steps needed to create and run a successful affiliate program. Reach him at mailto:firstname.lastname@example.org or 801-328-9006. Get his Extra Money Newsletter FREE at http://www.AffiliateDirector.com to learn more about how YOU can profit from the affiliate boom.