Give Them a KISS Ad, Written by Martin Thomassen
or Traffic Exchange Programs - Ideas, Tips and Tricks
Continued from page 1
The sites they show should appeal to you and should be changing a lot. Sometimes I am surfing programs and I keep seeing same sites over and over again. Not a good sign! Give Them a KISS Ad
The design of your page or ad should be as simple as possible. No jokes, no pictures, no music etc., just plain text html. I am a firm believer of KISS principle (Keep It Short and Simple) and dealing with traffic exchange programs, that is just a MUST. My most successful ads are just simple sign up forms (with little more) or a plain text page where I invite people to push button (that opens in a new window) “to learn more about ..”. They load super fast, are short and to point. People can actually see what page is about while they are looking for “next” button. Rotate your pages Rotate your pages and ads in time and space! Use program site rotator to rotate your offers or sites. In your hosting statistics you can see which rotator actually sends you traffic and which don’t. Try out different offers on different program rotators and see which work where and which don’t. Rotate offers and rotate rotators and keep track of them. Don’t let same offer run too long on same exchange program, because it will become less and less effective. If you promote an opportunity or program, let ad run for about two weeks, take it away and rerun it after a month or so! Long term campaigns
Suppose you are a member of a MLM or multi-tier affiliate program and you want to build up your downline. You could of course just keep sending your affiliate page to traffic exchanges (and there are a lot of people who do just that!) but that way, you will probably not be very successful.
Build your own site featuring your opportunity and send teasers to traffic exchange programs to lure them into visiting your site. Prominently on your home page (or using a pop up, although I hate those) you should place your opt-in form and your personal recommendation for that program. You will have all time of world (so to speak) to try out different offers, teasers, wording and formatting of your ads. You should find enough material for those with your affiliate program, if not, you are probably in wrong one. Short term campaigns
Sometimes you will be send an offer that seems to be to good to be true (or something like that) and you will want to fire from all ports to advertise it. Hopefully you have build up some reserve credits so you can take internet by storm!
Well, it happens to us all and it is good to be prepared for such an event. Being fast and being first are always good tactics in these. Pause all other pages in your rotators and feature new offer and bombard programs for a few days. If it is a good offer for kind of people who surf traffic exchange programs, it should actually work quite nicely! You could even consider joining a few other exchange programs, if only for taking advantage of initial free credits you will be allotted.
Pro or Contra
Actually, there is a lot more to say about traffic exchange programs and you will always see people fervently in favor or in contra. When you start reading about them or even investigating theme, you will soon see why. Take a look at their background and their site. That will tell you enough. Somebody who is interested in downlines and cheap tools might favor them, someone selling advertising or mainly concerned with search engine optimization will generally not favor them. I just plainly like them, and as they fit my general strategy, I frequently use them.. And maybe you will permit me a last word about free advertising.
FFA, or free for all pages are definitely out of question. They are not effective and even can be harmful to your site. Safelist were quite an alternative until recently, but since appearance of automatic submitters, they have gone down considerately in effectiveness (although there still remain some opportunities out there). And probably best way of free advertising is “targeted free advertising”, but I will leave that subject for another article! I am not saying here that traffic exchange programs are answer to all your prayers or even most effective way of advertising, but they sure can give a starting marketer a break. Any questions or comments? Drop me a line!
Martin Thomassen is an economist and system analyst who took to the internet to apply his knowledge in this area. His aim is to provide useful information and help to ebiz starters to setup their business for free. Visit his site, Ebiz Setup Tutorial, Starting a homebased business for beginners
The Forgotten Advertising TipWritten by Kara Kelso
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See difference? Rather than one person seeing your site several times in one day or week and it still being bad time, if you space your ads out you have a better chance of catching them when it IS a better time.......or at least taking a closer look at your site and getting them subscribed to your newsletter or other free offers you have on your website.
Another reason it's good to spread your advertising dollars as far as they will go is for contant exposure. If you are seen constantly in several places at all times, easier you are going to be remembered. Not to mention like we said before, always be seen by someone who IS ready to buy.
Now of course, when you do choose to advertise on several sites at same time, there is chance you will reach more of your target audience. Plus if you have funds to constantly advertise on several sites at once, go for it! Just remember to keep ads going, so you have a constant flow of visitors.
~~~~~~~ About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting: http://www.DirectSalesHelpers.com