So One click gives 1.1 cups of staple food to hungry. Well, at one of affiliate sites (similar concept) www.therainforestsite.com, click on button called, 'Save Our Rainforests: Click here', and 'Thank you! Your click has funded preservation of 11.4 square feet of endangered rainforest. Please click every day and support sponsors below, who pay for your gift.' comes up on screen. On June 01 alone, visitors who clicked on this button protected 1,025,008 square feet of endangered land. The site stipulates that they give 100% of collected revenue from sponsor banner advertising to their charity partners, who use it to protect wilderness land. Since site's advent in 2000, 1.2 billion square feet (29,000 acres) of endangered forestland has been protected and preserved.

There are four other sites built out of this same construct: www.thebreastcancersite.com who fund free mammograms, www.thechildhealthsite.com who help provide basic health services to children around world, www.theliteracysite.com who provide books for children, and www.theanimalrescuesite.com who give food and care to rescued animals in shelters and sanctuaries.

I really think that these sites are an incredible step forward in showing that people in our society are becoming more aware and compassionate in relation to world around them Have a look at some of these sites and see just how easy it has become to lend a helping hand to Earth and marginalised people and creatures who share its magical life force.

Number of active phishing sites reported in March, 2005: 2870 Number of brands hijacked by phishing campaigns: 78 Contains some form of target name in URL: 31% Country hosting most number of phishing sites: United States of America Source: http://www.antiphishing.org

Phishing attacks can be really sophisticated. Some time ago a flaw in Internet Explorer allowed hackers to display a false address while redirecting user to an entirely different site making it almost impossible to distinguish a phishing attack from a legitimate email.

Possible solutions:

New technologies can provide a better means of countering phishers. One option being explored by a lot of banks is use of a secure token, a small electronic gadget that generates a unique password to be entered each time a user logs onto web site. This would make a phishing attack useless because without physical possession of a token it is impossible to access account. This approach is somewhat similar to what is used at Automated Teller Machines around world where you need to have both card and Pin number in order to use machine.

One option is to use a technology popularly knows as PassMarks that effectively acts as a second password. After entering user name a unique image pre selected by user is displayed before s/he is asked for password. If proper image is not displayed user will come to know that s/he is not on authentic site. Another option that a lot of organizations are exploring is using text messages instead of email messages. Text messages cost money to send, so Spammers are less likely to partake in process making it easier to distinguish between legitimate messages and fakes.