Although all of keywords I expected to find were there (and well serviced by my competitors I may add), right there, at top of list for each search engine, were some keywords I would NEVER have thought to target and neither, it appeared, had my competitors.

Here's stats (I'm not revealing keywords themselves for reasons which will become obvious if they're not already):

Keyword Number* Competing* #1 238 1 #2 268 14 #3 2,399 184 #4 556 21

* The Number column represents number of times this particular keyword has been searched for within past 30 days. The Competing column shows number of competing sites targeting that keyword.

Now, this information is fine and dandy for doorway page creation. Just target keywords that are highly sought after with relatively low competition (there is a Keyword Effectiveness Index number also provided which "compares 24 hour result with number of competing web pages to pinpoint exactly which keywords are most effective for your campaign". The higher KEI, more popular keywords are and less competition they have), create doorway pages that target these keywords, submit them to search engines and, assuming your pages are structured to rank well with particular search engine involved (which is where Web Position Gold comes in), you should be able to get a reasonable ranking.

But for me, true revelation was discovering a subject matter sought by a significant segment of my market but which was largely being ignored by me and my competition. In other words, I had discovered an all-important niche market. The subject matter involved is very specific and narrow. It is a simple matter for me to research this subject and create an information product to meet this demand. Which, of course, I intend to do. And which, of course, is why I'm not telling you what it is!

And, once I've created my information product, how do I reach my market? Simple. I use very same keywords that I know people are entering to find my product, create doorway pages for those keywords and voila! ... a targeted information product to a targeted niche market. My market may not number in thousands every month, only hundreds. But of those hundreds, a significant proportion are highly motivated to purchase my product because, as above analysis shows, they have a need that is currently not being met. What would you rather have, 500 prospective customers, 20% of whom actually buy from you (100 sales) or 5,000 prospective customers, 1% (if that) of whom actually buy from you (50 sales)?

Targeting your niche means narrowing your focus, devoting your energies towards a smaller but more highly targeted market. What you lack in terms of sheer numbers of prospects you will more than make up for on your bottom line.

So, bringing it all together, start with a broad subject matter that you know something about or that interests you enough that you can acquire requisite knowledge within a relatively short period of time. Follow steps that I went through with keyword generator and see if, like me, you can identify a niche market that is underserviced. If so, create an information product that satisfies that unmet need and promote it by targeting very same keywords that you used to identify niche in first place.

Do this and, unlike millions who have devoted their life's work to writing information products about Internet Marketing, you can actually stand a chance of making a valuable and original contribution to body of work available on Internet today and get paid real money for your efforts.

Viral Marketing is any type of marketing that encourages people to spread your marketing message around for you.

Think about this - it sure would be great if people advertised your product for you, wouldn't it? It beats heck out of paying for advertising.

Here's a viral marketing story for you:

When I started e-book marketing craze back in 1995 with release of "Search Engine Tactics," I promoted book with a very simple viral marketing scheme.

Here's what I did:

I put a note in book itself that everyone was granted permission to give away or even sell book on their sites. They would benefit by giving something of value to their visitors - I would benefit by advertising products in book. The people that they gave it to saw note in book, and they gave it away on their sites - and so on...

So, did this work? You be judge:

a. The e-book was downloaded over 1,000,000 times when we last counted in 1998.

b. The e-book was noted by ZDNet as one of top downloads of 1999, and is only e-book ever to be given 5 Stars by ZDNet.

c. Experts have since written entire books about my little ploy showing people how, they too, can unleash viral power of free e-books as traffic builders.

The point? Well, one simple viral marketing tactic put my name on map. Granted, it was an unusually successful virus, but this was just one simple tactic...

People are still giving this book away on their sites today, and I haven't done anything to promote it in years.

High traffic sites are always looking for new ways to spread their message virally.

3. They Turn Traffic into More Traffic

This is where most people blow it. Allow me to explain...

Whenever I consult for businesses I always teach my "Internet Marketing Battle Plan" concept and use that as basis for everything we do. This lays groundwork for best marketing possible. (Side Note: I very rarely do any consulting anymore - and usually only as a favor to close friends. I just don't have time for it - I love it, but my own Internet business is too lucrative to spend time doing anything else.)

The Internet Marketing Battle Plan is a cohesive system consisting of 5 unique tactics that represent each step of Internet Marketing Process. All successful Internet Marketing I have encountered follows one form or another of this plan.

Step 4 is: "A Tactic for Getting People to Come Back to Your Site."

If you're selling a product on your site, remember that most sales are not closed first time someone hears about a product. Obviously, getting people to come back will greatly increase your chances of closing a sale.

If you're selling advertising on your site, clearly getting initial traffic to come back over and over again will snowball your traffic.

There are thousands of ways to do this, but you always need to have:

a. An incentive for getting them to come back.

For example, at killertacticsjournal.com site, we entice you to come back by offering free marketing advice each week from world-leading experts. This incentive needs to be truly valuable or it won't work.

If we offered misguided advice from self-proclaimed experts, it would not be nearly same incentive. Instead, we offer battle tested advice from undisputed world-leading experts like Jay Conrad Levinson, Brian Tracy, Joe Sugarman, Ted Nicholas... If we didn't offer you value each time, you just wouldn't come back, and you wouldn't be reading this article right now!

b. A method of informing them of incentive.

For example, you sign up for our newsletter and we inform you whenever this new information is available. You come back and this starts cycle again.

Can you think of other ways to inform people about your incentives? Use your imagination.

High traffic websites always keep people coming back for more.

You now have plan - it's up to you to put it into action. Work on all three of these secrets every single day and I assure you that your traffic will increase dramatically.