Gimme a Break!

Written by /"Wild Bill/" Montgomery

Continued from page 1

Pat yourself onrepparttar back, on your own time!

That's how I feel when I visit a site looking forrepparttar 127403 information on their product. When I come across page after page of literature that often covers everything fromrepparttar 127404 manufacturer's educational background and family life, to a full page (even pages) of testimonials, I start gasping for air. Time to escape!

Ifrepparttar 127405 educational background or being from a family lifestyle is crucial torepparttar 127406 credibility and quality ofrepparttar 127407 product, keep it short and sweet. Otherwise, get off of it! I Don't Care!

Testimonial Overkill.

Recently, I was looking at a marketing program and byrepparttar 127408 time I got halfway throughrepparttar 127409 testimonials, I had already had enough. So it was click and goodbye. Testimonials are an intricate part of sales, however you rarely need a full page of them to getrepparttar 127410 message across. Pick a few of your best, (preferably short) testimonials and use those. Set up a specific page for all of them, and giverepparttar 127411 readerrepparttar 127412 option of viewing them via a link.

There's nothing earth shattering here, but consideringrepparttar 127413 amount of times inrepparttar 127414 last few days, I had to wear my waders to bear yet another barrage of advertising refuge, I just had to write something down.

So, try forrepparttar 127415 sake of your readers and your sales margin to keep it Strong, Simple and To The Point!

"Wild Bill" Montgomery We've Featured Over 110 Articles in only one issue of our newsletter. How many do you get in yours? Why Play With Puppies, When The Big Dog Rules! Get The Best In Marketing & Business Information! To Subscribe go to or Email to


Written by Russell Burnham

Continued from page 1

I can't teach you how to communicate your confidence in a short article, but I can teach you some basics you can use today to help you increase your sales.

BASIC 1: Readrepparttar sales letter you have for one ofrepparttar 127402 products that you're offering to others. Only read what's actually written, and pay particular attention to your headline. Does your sales letter make YOU want it?

(If you don't have a sales letter for every product you offer, you should write one and lay everything onrepparttar 127403 line, tellrepparttar 127404 whole relevant story and create want and curiosity.)

BASIC 2: Your audience buys results, not products. Does your sales letter tell over and over, and in different ways exactly howrepparttar 127405 product or service will enhance their lives? Bullet points are good for doing that.

BASIC 3: People decide to buy for emotional reasons, then they seek to justify their decision with facts and logic. That's one thing your bonuses and guarantee are for.

BASIC 4: Curiosity Rules. You lead your reader through your copy with curiosity. You let them know whatrepparttar 127406 product or service is, how their lives will be made easier quickly, how simple it is, that they can do it, and how to get it. You never tell how it is done. (Very few exceptions)

BASIC 5: Building credibility boils down to getting personal and almost intimate (not sexual) with your reader. Let him or her know how to contact you, how you've helped others - preferably with testimonials, but not necessarily if your product or service is brand new. (That's covered in a different article altogether.) Tell them about yourself in such a way so they trust you.

BASIC 6: Ease of order and quickness of delivery. The easier it is to order,repparttar 127407 more orders you'll get. The quickerrepparttar 127408 delivery,repparttar 127409 more orders you'll get.

BASIC 7: Does your whole letter convey your own personal confidence in what you're offering? It better.

Russell Burnham, Ph.D. A Kickin' Home Study Course on Working the Web

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