Pat yourself on back, on your own time!

That's how I feel when I visit a site looking for information on their product. When I come across page after page of literature that often covers everything from manufacturer's educational background and family life, to a full page (even pages) of testimonials, I start gasping for air. Time to escape!

If educational background or being from a family lifestyle is crucial to credibility and quality of product, keep it short and sweet. Otherwise, get off of it! I Don't Care!

Testimonial Overkill.

Recently, I was looking at a marketing program and by time I got halfway through testimonials, I had already had enough. So it was click and goodbye. Testimonials are an intricate part of sales, however you rarely need a full page of them to get message across. Pick a few of your best, (preferably short) testimonials and use those. Set up a specific page for all of them, and give reader option of viewing them via a link.

There's nothing earth shattering here, but considering amount of times in last few days, I had to wear my waders to bear yet another barrage of advertising refuge, I just had to write something down.

So, try for sake of your readers and your sales margin to keep it Strong, Simple and To The Point!

I can't teach you how to communicate your confidence in a short article, but I can teach you some basics you can use today to help you increase your sales.

BASIC 1: Read sales letter you have for one of products that you're offering to others. Only read what's actually written, and pay particular attention to your headline. Does your sales letter make YOU want it?

(If you don't have a sales letter for every product you offer, you should write one and lay everything on line, tell whole relevant story and create want and curiosity.)

BASIC 2: Your audience buys results, not products. Does your sales letter tell over and over, and in different ways exactly how product or service will enhance their lives? Bullet points are good for doing that.

BASIC 3: People decide to buy for emotional reasons, then they seek to justify their decision with facts and logic. That's one thing your bonuses and guarantee are for.

BASIC 4: Curiosity Rules. You lead your reader through your copy with curiosity. You let them know what product or service is, how their lives will be made easier quickly, how simple it is, that they can do it, and how to get it. You never tell how it is done. (Very few exceptions)

BASIC 5: Building credibility boils down to getting personal and almost intimate (not sexual) with your reader. Let him or her know how to contact you, how you've helped others - preferably with testimonials, but not necessarily if your product or service is brand new. (That's covered in a different article altogether.) Tell them about yourself in such a way so they trust you.

BASIC 6: Ease of order and quickness of delivery. The easier it is to order, more orders you'll get. The quicker delivery, more orders you'll get.

BASIC 7: Does your whole letter convey your own personal confidence in what you're offering? It better.