The following questions would also make your copy more concrete and specific:

1.Who is your target audience? 2.What kind of message will get attention of clients? 3.What kinds of brochures does your target clients get? 4.Do you need photographs and illustrations for your products and services? 5.Will brochure be a self-mailer?

Third, consider following information for your brochure:

•Mailing address; •Phone number; •Fax number; •Email address; •Web site address.

Just remember to not include any information that you know will change on a regular basis. Same with people. It is wise to not include a contact person unless that person is going to be in company for a very long time. Photographs of people should also be those that are not going to leave next year.

Rates of brochures vary from a few hundred dollars to several thousands. So always remember that you’re going to spend money for your brochure. It is a wise man that knows how to make his investment serve him for many years to come.

Lastly, consider that your brochure would reflect your company’s identity. So just make sure that what your brochure conveys will help potential clients to know and get to be interested in your products.

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