Business Cards - A well designed business card can spread news like wild fire, if you get word out. Develop some "sizzle cards" that contain very little information. Just your web site address, and a catch phrase or slogan, and maybe an appealing graphic. In this case remember, less is definitely more! When you are out and about, hand one to everyone you meet.

Press Releases/Offline Articles - Another very effective, no-cost method of advertising your business and web site. Most newspapers are looking for small "filler" articles that can fit into white spaces of their newspaper. Nothing ventured, nothing gained. Give it a shot. Remember, if paper prints your release or article, it's almost an implied endorsement in readers mind!

Advertising - Let's not forget power of offline advertising for getting those business prospects online! Shop around for specials on running your ad more than once. In advertising, customer must see your ad as many as 9 times before they will buy.

I hope that gives you some ideas on ways to get word out while you are Offline. Think about where your business prospects work, play, go to relax, etc. Then, target an offline campaign that will find them and compel them to "Dial Up" and check you out!

6. Third Party Validation: You might think you'd make a great talk show guest, but is there anyone of your customers or your contacts who will provide a testimonial that supports that notion. "John Smith delivered a speech to our annual general meeting that was both entertaining and informative. We are looking forward to his appearance at our team building sessions coming up in June."

7. Test your Pitch: Once you've decided on how you are going to present your pitch try it out with one of your friends or associates. If you can't get their interest, there is a good chance your idea will fall flat with talkshow as well.

8. Call first, then FAX: Some PR experts recommend sending a pitch letter first and then following up a day or two after. This works well, but I have found that if you can speak to show's producer directly, you will be able to sell them on idea right then and there, as well as demonstrate your ability to engage an audience. Voice mail has made these "cold pitches" more difficult to arrange but it is worth effort to make call. If you can't talk to a real person, leave a voice message and then send a follow- up fax.

9. Love your idea: If you don't buy your goods nobody will. Talkshows need content and are constantly looking for compelling people to tell compelling stories. The more excited you are about your project more likely someone else will be sold on it.

10. Go for it. Nothing ventured nothing gained. Many a good talkshow guest has gone way of shower singer. Great idea, good ability to talk, but no one knows they exist. Take a chance, look up phone number and call them. What can they say? No, or maybe even, yes!