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6. Third Party Validation: You might think you'd make a great talk show guest, but is there anyone of your customers or your contacts who will provide a testimonial that supports that notion. "John Smith delivered a speech to our annual general meeting that was both entertaining and informative. We are looking forward to his appearance at our team building sessions coming up in June."
7. Test your Pitch: Once you've decided on how you are going to present your pitch try it out with one of your friends or associates. If you can't get their interest, there is a good chance your idea will fall flat with talkshow as well.
8. Call first, then FAX: Some PR experts recommend sending a pitch letter first and then following up a day or two after. This works well, but I have found that if you can speak to show's producer directly, you will be able to sell them on idea right then and there, as well as demonstrate your ability to engage an audience. Voice mail has made these "cold pitches" more difficult to arrange but it is worth effort to make call. If you can't talk to a real person, leave a voice message and then send a follow- up fax.
9. Love your idea: If you don't buy your goods nobody will. Talkshows need content and are constantly looking for compelling people to tell compelling stories. The more excited you are about your project more likely someone else will be sold on it.
10. Go for it. Nothing ventured nothing gained. Many a good talkshow guest has gone way of shower singer. Great idea, good ability to talk, but no one knows they exist. Take a chance, look up phone number and call them. What can they say? No, or maybe even, yes!
Barry Forward is the Executive Vice-President of Reputations Inc. (http://www.reputations.com) and has an extensive background in public relations. He has also launched several campanies, including high tech ventures and products.. You can read similar articles to this on the Reputations Inc website PRMadeEasy.com. http://www.prmadeeasy.com/freeforall/freeINK.asp.