- TIP: Always put yourself in your visitor's shoes to test effectiveness of an ad -

Brainstorm above well – pretend you are visitor - this should give you some idea of how to get this step right. Most probable results to above would be to kick open ads 3 and 4, and throw rest to bin. Let's analyze what inspires above behavior. If you analyze closely, all of above but 3 and 4, doesn't tell anything other than something similar to "a great camera offer". Ads 3 and 4 speaks about getting your photos better. Do not promote 'product’ but 'benefit'. Customers buy benefits and not products.

2 – Develop Interest and PUSH to site -------------------------------------------------- Now you have visitor looking for details. Tell and stress benefits and features of product and what product has to offer for him/her. Sell benefits and features. Never sell product itself.

Proofread it, putting yourself in your visitor’s shoes, to verify letter truly captures interest of reader. This requires some skill and experience, but you will be fine with time. Visit a good sales page and read through first portion of it to get some idea on developing interest in reader's mind.

TIP: If you are promoting an affiliate product, here is an easy way. Their sales pages are usually of high quality, as I said earlier. Read through and extract most interesting part out and make modifications accordingly, to fit into context and put them in your ad.

All you need to do at last is, as it is obvious, to link target page, with something like “more.. ”. The length of ad can vary according to context / space you have. This is a good classified ad for example, to your reference.

------------ Make Your Photos Speak & Sparkle

Snaps are memories of merriest moments of life. Why take blurring photos when you can produce high-quality lively ones that keeps your greatest occasions ‘as is’, even decades later? Find out HOW by visiting NOW – ------------

Get style? I bet this captured your interest.

So lets wrap up. All you need to get more clicks at ad exposure is,

- Write a Killer Initial Appearance Line - Develop Interest and PUSH to site

I hope this article is informative to you. Have a nice day…

Thank You

1. What is your objective, what do you want to happen? Do you want more sales, reduced employee turnover, renewals by members? Be specific about your objectives, and if you can attach time and dollar values to them so much better.

2. What response of readers or listeners is necessary? What action should they take? What thoughts do you want them to keep in their minds? Do you want to reinforce existing thinking or behaviors? What do they need to do in terms of your objective?

3. Why would they respond to your message? It's all very well for you to have objectives, but you'll also have to offer something that provides value in their terms. Think of commercial broadcasting, which combines free entertainment with advertising messages.

4. What message content will motivate them to act? What subjects will provide that value to them?

5. How will you present that content? You can entertain, inform, consult, challenge, solve problems, and more.

6. How often will you have to repeat message? In many cases, you'll need to make multiple contacts to get response you want. Stockbrokers making sales calls, for example, figure on an average of five to seven contacts before a prospect becomes a potential client.

7. If you quantified your objectives, does value of meeting objective exceed cost of communicating? In a marketing context, for example, how many sales do you have to make to pay cost of your advertising campaign?

Going through these steps will start us on right foot, because it pushes us to think about responses. And, when we're focused on responses, we're much more likely to communicate effectively.