Getting people to part with their money, the old-fashioned way.

Written by Walter Burek

Continued from page 1

7. Be short. Research also shows that people won't read long letters that look hard to read, with long, black, solid blocks of text. Better to use short paragraphs that make your letter look more inviting, and easy to get through.

Use simple words and use jargon sparingly. Write in crisp, short, snappy sentences. Even sentence fragments.

When you're writing a sales letter, you're trying to communicate with your readers, not impress them with your grasp ofrepparttar American language. Remember, you're writing to sell, not impress.

8. Be free. Give something away. A free trial, free shipping, even free literature you may have printed for another purpose. It has been proven, time and again, that adding something free adds tremendously torepparttar 108177 power ofrepparttar 108178 sales letter.

9. Don't let 'em get away. Followrepparttar 108179 advice inrepparttar 108180 previous eight tips and you'll find yourself writing letters that will capturerepparttar 108181 interest of your readers. But you can't just let them nod in agreement, and do nothing. After all, it's human nature for most people to procrastinate. You can't let them offrepparttar 108182 hook. The successful letter writer tackles inertia and creates a reason forrepparttar 108183 prospect to act –– and to act now. Ask her to tear off a reply card, check a preference, paste a sticker onrepparttar 108184 phone or calendar, or answer a short quiz. There are probably dozens of other simple devices you can think of. A reader who starts to do something with your mailing is a good bet to end up being a reader who buys something.

10. P.S. Don’t forget a postscript. A postscript is an opportunity to restaterepparttar 108185 offer, to create a sense of urgency with a deadline, to offer a special premium or to remindrepparttar 108186 reader of an important detail. And mayberepparttar 108187 best reason for using a P.S. is that so many professionals have proven that it works.

Walter writes, edits and publishes "Words @ Work", a FREE bimonthly newsletter of advice and information about writing that works. Subscribe by visiting or via e-mail to:

Walter Burek is an award-winning copywriter who learned his craft at some of the finest advertising agencies in the world, and has been a writer and Creative Director on some of advertising’s most important accounts.

Currently, he offers freelance copywriting services through his company,

Walter also writes, edits and publishes Words@Work, a newsletter for marketing communications professionals.

5 Overlooked, Yet Deadly Reasons WhyYour $ales Letter May Be Getting Poor Results

Written by Mike Jezek

Continued from page 1
"guaranteed to work." 4) Inappropriate use of NLP or Hypnotic Sales Techniques. Some of these techniques work. Because ofrepparttar hypnotic selling craze, I'm seeing sales letters riddled with NLP andrepparttar 108176 like. Be careful. Many of these techniques are obvious - and can lead a reader to think you're playing mind games with them. The result? No sale. Just write a letter to your mom, ask forrepparttar 108177 order 3 times, back up your facts, then delete your mom's name and userepparttar 108178 prospect's name in her place. You'll immediately gain people's trust. And close more sales! 5) An Unbalanced Sales Letter. Many people saturate their sales letters with too many exclamation points, bolding, underlining and to many font colors. Result: A hyped up sales letter decreases believability. Many people try to playrepparttar 108179 "no hype" angle. I have never written a successful sales letter with zero hype. Solution: Mix an equal portion of hype with believability and you'll see results.

Your's FREE! 10-Minute Sales Letter Critique By Pro Copywriter Mike Jezek. Find out where the weak spots are in your sales letter. And what's necessary to start your own buying frenzy. No obligation. Your's free. Go to and get your free critique today! Copyright 2002 Mike Jezek. All rights reserved.

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