Getting on the Radio: 10 tips to a successful talkshow

Written by Barry Forward

Continued from page 1

6. Third Party Validation: You might think you'd make a great talk show guest, but is there anyone of your customers or your contacts who will provide a testimonial that supports that notion. "John Smith delivered a speech to our annual general meeting that was both entertaining and informative. We are looking forward to his appearance at our team building sessions coming up in June."

7. Test your Pitch: Once you've decided on how you are going to present your pitch try it out with one of your friends or associates. If you can't get their interest, there is a good chance your idea will fall flat withrepparttar talkshow as well.

8. Call first, then FAX: Some PR experts recommend sending a pitch letter first and then following up a day or two after. This works well, but I have found that if you can speak torepparttar 124498 show's producer directly, you will be able to sell them onrepparttar 124499 idea right then and there, as well as demonstrate your ability to engage an audience. Voice mail has made these "cold pitches" more difficult to arrange but it is worthrepparttar 124500 effort to makerepparttar 124501 call. If you can't talk to a real person, leave a voice message and then send a follow- up fax.

9. Love your idea: If you don't buy your goods nobody will. Talkshows need content and are constantly looking for compelling people to tell compelling stories. The more excited you are about your projectrepparttar 124502 more likely someone else will be sold on it.

10. Go for it. Nothing ventured nothing gained. Many a good talkshow guest has gonerepparttar 124503 way ofrepparttar 124504 shower singer. Great idea, good ability to talk, but no one knows they exist. Take a chance, look uprepparttar 124505 phone number and call them. What can they say? No, or maybe even, yes!

Barry Forward is the Executive Vice-President of Reputations Inc. ( and has an extensive background in public relations. He has also launched several campanies, including high tech ventures and products.. You can read similar articles to this on the Reputations Inc website

PITCHING YOUR NEWS STORY: Newspapers still first place to start

Written by Barry Forward

Continued from page 1

It appears to come down to perception - when we see our company name appear onrepparttar newswire, or on a website we are artificially comforted inrepparttar 124497 belief that we have achieved some tangible results from our news campaign. Our local customers may tell us otherwise, specifically due torepparttar 124498 fact that given their news reading habits they probably missed our news announcement, even though it appeared on

While newspapers still appear to berepparttar 124499 logical first choice for news coverage,repparttar 124500 survey did find thatrepparttar 124501 Internet has passed television inrepparttar 124502 minds of business owners looking to get their news stories covered. There could be several reasons for this includingrepparttar 124503 fact that most of us find it increasingly difficult to find time to sit in front of our television sets forrepparttar 124504 evening news andrepparttar 124505 introduction of instant news alerts and online news centers which are makingrepparttar 124506 currency of television news less attractive.

The newspaper appears to have remained king purely due to its physical nature - it slams into our door inrepparttar 124507 morning, greets us at repparttar 124508 bus stop, fills our bird cages and reminds us we are part of a bigger world as we carry outrepparttar 124509 recycling.

Barry Forward is the Executive Vice-President of Reputations Inc and has an extensive background in public relations. He has also launched several companies, including high tech ventures and products. You can read more PR related articles like this one at

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