Getting noticed on the Internet - Digital Marketing for Small Business

Written by William King


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When a potential customer decides to look up a product that you sell, is he or she going to find your site or listing? Being specific inrepparttar terms used on your site or listing is key, as keywords are what driverepparttar 137193 search engines like Google and Yahoo. If your company sells shoes, it's not enough to putrepparttar 137194 word "shoes" on your site--it has to be anticipatory torepparttar 137195 searches that potential customers are doing. Most customers have an idea of what they are looking for when doing a search, so instead of "shoes," a customer will search for "imported Italian leather shoes." Specific focusing of terminology and product listings are involved in Search Engine Optimization (SEO), as SEO is driven by specific keywords and their repetition or location on a page. Ifrepparttar 137196 term "Italian Leather Shoes" is used 15 times on a website, it will pop up higher onrepparttar 137197 rating listings than one withrepparttar 137198 same words, but only as a page heading or title. It would be easy to go overboard on this if it wererepparttar 137199 only criteria, but it is only one of many different methods search engines use to list websites by relevance. Our article on Search Engine Optimization, located here, is a great reference to optimizing your site for maximum Search Engine Performance.

With a clear idea of where you want to go with Internet marketing, it can be a valuable tool to expand your business intorepparttar 137200 digital realm, but be careful not to go overboard, as all marketing eventually crosses intorepparttar 137201 zone of limited return. Customers are looking for what they want--it's up to you to make sure they run into you, andrepparttar 137202 only way they will is for you to make sure your business is atrepparttar 137203 places they are going to go.

William King is the director of Wholesale-Pages UK: http://www.wholesalepages.co.uk and Wholesale-Canada: http://www.wholesale-canada.com. He has 18 years of experience in the marketing and trading industries and has been helping retailers, entrepreneurs and startups with their product sourcing, promotion, marketing and supply chain requirements.


Compelling Trade Show Displays Make Compelling Companies

Written by Jim Deady


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A key stumbling block for first time exhibitors isrepparttar selection ofrepparttar 137166 display itself. Too many young companies attempt to build their own displays, which look unprofessional and can cause more than a few headaches during transport and set-up. In general, a pop-up display isrepparttar 137167 best option for budding exhibitors. The displays are affordable, easy to maintain and set-up and with compelling graphics and a keen salesman, can make any company look like IBM while onrepparttar 137168 trade show floor.

A 10' pop-up trade show display is a good choice. It's lightweight, easy to install (if it takes more than 15 minutes, you've done something wrong) and it comports well withrepparttar 137169 "Get-Home-Syndrome" atrepparttar 137170 end ofrepparttar 137171 show. The "Get-Home-Syndrome" says all you really care about atrepparttar 137172 end of a trade show is easily dismantlingrepparttar 137173 display, putting allrepparttar 137174 components intorepparttar 137175 case and exitingrepparttar 137176 exhibit hall.

If you can afford it, reserve 20' instead ofrepparttar 137177 customary 10'. Why? Have you ever tried to talk to a prospect or suspect while your colleague was talking to another prospect or suspect in a 10' booth? There's no more room for anything else. I don’t care if you’re a Fortune 500 company or a mom and pop. It’s all about room. Ifrepparttar 137178 demand is great, you need more space.

Here are some other easy rules of thumb when buying, setting up and utilizing a display of any kind: •The simplerrepparttar 137179 better. Good, clean design and presentation speaks volumes about an exhibitor. •Keep background colors neutral if you have individual graphics. Bright photos/logos/benefits panels leap off neutral backgrounds. Grey and black arerepparttar 137180 most common colors used in trade show booths. •If you have a mural, gravitate to a darker colors, imperial blue and black. Framerepparttar 137181 graphics with blue or black to help them standout. •If it takes you more than 15 minutes to set up a booth you haverepparttar 137182 wrong booth, too much display information or are otherwise making your display too complicated. •Never, let me repeat that, never place your table parallel to your display. It’s a mistake thatrepparttar 137183 vast majority of boothsmen make. They set up a long table, stand behind it, blockading themselves from their customers and blockading their customers from their display.

Now that you have your booth organized and you’ve learned how to attract prospective customers to it, remember that attending a trade show is just one step inrepparttar 137184 process. It is critical that you not limit yourself to one show. You and your management team (or you, if you're it) should determine to go to a minimum of three shows annually. Choose those that are attended byrepparttar 137185 decision-makers in your industry and find something new and exciting for your display each and every time you’re inrepparttar 137186 booth.

Trade shows are excellent sales builders andrepparttar 137187 company that ends up withrepparttar 137188 most leads atrepparttar 137189 end ofrepparttar 137190 show…WINS!

Jim Deady is the founder of Showstopper Exhibits selling trade show displays, banner stands and other trade show booth materials at www.showstopperexhibits.com. Permission is granted to reprint this article, either online or in written publications, as long as this resource box and the link to Showstopperexhibits.com are attached at the end of the article.


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