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Prices vary among pay per click search engine, but minimum prices per click is US$0.01 per click. However, more popular search terms and keywords that are highly contested may fetch a higher price. If you place highest bid for a particular keyword then your site will rank high in pay per click search listing for that particular keyword. You can expect more clicks on your sites link since it is now prominently displayed. However, you should not focus on amount of clicks you get but rather on conversion and return of investment. Thus, pay per click may be a great method of bringing in traffic, but your site must offer what prospective client is looking for so that he will make a purchase or avail of a service.
The most popular pay per click systems in internet today includes Google Adwords and Yahoo's Overture. They offer excellent opportunities for website owners since these are two most popular search engines in web today. Meanwhile, there are other categories of pay per click engines. These are Keyword pay per click and Product pay per click. What we have discussed above is keyword PPC. A product pay per click, on other hand, lets advertisers provide "feeds" of their product databases. Whenever a user searches for a particular product, search engine offers links to different advertisers with priority given to those who pay more. However, product pay per clicks let user sort results by price so that they can choose lowest priced product.
I myself do indeed co-own a website themed on subject of nursing and although my rankings are terrible through use of PPC traffice I am able top generate an amount of traffic that any self respecting webmaster would be more than happy with, Best of all its 100 percent targeted traffic. The best bit opf advice I could give on this subject is test as many different PPC services as you can as some work best with different subjects. The most successful of big boys will tell you that testing is secret. Spend a few dollars testing and once you ge it right try another subject, Why stop when you have found something that works.
Suzanne Verita is the owner of Start Nursing which is a premier source of information about nursing. For more information, go to: http://startnursing.com