Also how do you get exposure on a download site among 1000's of other products? Search engines are how! A large majority of downloads generated by a download site come from direct links to program information page from a search engine and best way to get those organic search results for your program is to write a detailed keyword rich description for search engines to spider. If your program is in a very competitive market and you write a 1 or 2 sentence program description your program will never rank well where as a program in a competitive category with a detailed keyword rich description that is listed on many sites can easily dominate search engine results. Can't get better exposure than that!

You've just finished a great program and marketing and getting exposure for that program takes a lot of work, but before you go through tedious process of submitting it to literally 1000's of download sites out there, spend some time on product descriptions in your PAD files.

Now here's part you need to understand to get low cost targeted traffic to your website using Overture. Don't start at top of list. Start at end. Print page. Place a check by every possible keyword that applies to your site starting with those that are searched 5 or 6 times per month and working your way back up list. In most cases you won't even consider bidding on top search terms as they will cost you a fortune. They key is that you can find hundreds if not thousands of individual search terms that while individually may only be searched 5-10 times per month, but if you multiply that by 200 search terms you are seeing total searches that equal between 1000-2000 per month.

Now here's why this works. Quite often you can get a #1 or at very least, a page 1 top 5 ranking for almost ALL these keywords for $0.05. $0.05 is Overture minimum bid. Let's put it another way. If you want to buy 2000 clicks in a month at Overture using home word home business opportunity, for a top ranking, those 2000 clicks would currently cost you $2000+. Does this sound cost effective?

You can get those same 2000 clicks using multiple words that are related to 'business opportunity' for a lot less. Let's say you were paying $0.07 per click for 200 keywords, each of which gets 10 searches a month. 0.07 per click will still get you top ranking for many of these keywords. The end result, those same 2000 clicks to your site have cost you $140. You decide. You can spend over $2000 or accomplish exact same result for $100+. This is key to using pay per click search engines