Go a step further when you set up your brand and let your customers know HOW your messages are marked. For example, when people subscribe to an eCourse I have written, after they sign up I send them a message that says "you will receive a lesson each day for x amount of days. Look for [Test Drive an eCoach] in your inbox!

REMEMBER - brand subject line and brand FROM. Make sure you cover all bases.

Adapt Idea #2 - Choose your email subjects well

Goes without saying that if your subject line even hints of a sales pitch...well, did you hear that click?? No, it's not your message being opened...it's click to delete it.

You want to stand apart from pack so choose a subject line that will compel your customer to open it. Also, go route o personalizing subject line. If you know name of your customer, then use it.

Adapt Idea #3 - Send a follow up email

Again, you'll see many newsletter publishers using this. What it is, is a follow up message that refers to a previous message that went out.

For example, I fire out an issue of ProfitSpace Newsletter through my autoresponder and then a day after I will send a follow up message that reminds people that they can view issue online. What I have done now is again, sent out another message that "brands" so name recognition has just gotten another hit...plus it reminds people to go to site if newsletter didn't make it through filters. All is not lost, I have created yet another opportunity for my subscriber to still get their hands on issue!

Now if you don't have a newsletter, not a problem, this tactic can be set up for anything. Umm let me give you an example...

I sent out an initial solo message that announced a new program launch. The second message (follow up) would refer to first message and then I would add a little "incentive" to get people to go take a look.

Ok, I have given you three ideas that will certainly get you rolling ;o)

Now, important thing to remember with all your mailings, regardless if they are an initial mailing or a follow up is to provide good solid information.

I can't think of a better way to stand apart from rest of pack...AND...to have customers actually "look" for you. I mean if you are known for providing good, solid information on a consistent basis then your branding efforts are really going to pay off. Your customers will come to think of you as "their expert" and as such will recognize you right away. When they see an email with your brand on it they will KEEP IT because you have a reputation of being a good solid resource for them.

If all you are doing is sending out one sales pitch after another then branding is working there as well, only against you...not for you. Pitching sends a branding message as well...as soon as a customer sees your brand then click they dump your butt because they know you are not known for helping but selling.

There are a lot more things that you can do which will help make sure your messages stand out and are read. If you want to get your hands on another 24 tactics then go to Get Email Results web site http://hop.clickbank.net/?profitspac/getresults

Ok, let's push on here...

YOUR newsletter can be as simple as including a good, solid Featured Article (that of course relates to your target market), an Editor's Note (because you want to be able to have people relate to you), a Product Review, Passing Thought and then placed properly a Top and Middle Sponsor ads (these can be your ads or those that you have sold).

The point I am trying to make here is that your newsletter doesn't have to include ALL subject headings that that I use for ProfitSpace. The KEY is that it is useful to YOUR business.

Let me give you an example of what I mean...

You belong to ProfitsVaultMonthly which provides you with a new eBook/Software product each month. Your newsletter could incorporate:

1. Your Editor's Note - where you let your readers know a bit more about you. Perhaps share some of your on-line business experiences, basically anything that will enable your subscriber to say "hey, he is just like me.

"2. Featured Article - one article of course could be one written about your new product. Written of course in most informative way. The other articles (if you publish weekly) could be about running an eBusiness or geared to that end of your business.

3. Product Review - of course you have a new product each month, so why not take time to read it and then write a litle review about it. Give people an idea as to what product can do (and not do). Switch this review out each month to incorporate new product you receive.

4. Your ads - weave in your top and middle sponsor ads between your content

5. Classified ads - if you want to offer classifieds then ensure you are not ad intensive. What I mean is that CONTENT SELLS for YOU and that is whole purpose here. So keep classifieds to a minimum.

6. Thought for Day - if you want to use this perhaps a little quote as a nice closing to you issue.

The only thing you are changing out each issue is your article and perhaps your classifieds if you are offering them, and thought. If you publish weekly then whole process takes perhaps 15 minutes, depending on your computer skills. Write it in a text format using notepad, load it into a SendFree.com autoresponder and you're good to go.

See how easy that is???

-----Side Bar----- If what we have gone through above STILL leaves you a little unsure, then this is for you. The Marketing Brief is a service which provides you with newsletter content each and every week. You will receive a text and html template you can take and use as your own. You will receive a fresh article each week covering marketing and copywriting tactics and information that is valid to ANYONE who is working any form of business. On top of that you will also receive coaching help both from a marketing and copywriting coach who will work with you and see that you are up and running. You can check out The Marketing Brief here: http://www.profitspace.com/brief ----------------------

Keep it tight, information based. Remember it takes time to build relationships, and if your subscribers are coming to you from one of your other email marketing systems, then your are building. If they come from some other means (like a classified co-op you have partnered with), it will take some time because they don't know you from Adam, but it will happen ;o)