Continued from page 1
Go a step further when you set up your brand and let your customers know HOW your messages are marked. For example, when people subscribe to an eCourse I have written, after they sign up I send them a message that says "you will receive a lesson each day for x amount of days. Look for [Test Drive an eCoach] in your inbox!
REMEMBER - brand subject line and brand FROM. Make sure you cover all bases.
Adapt Idea #2 - Choose your email subjects well
Goes without saying that if your subject line even hints of a sales pitch...well, did you hear that click?? No, it's not your message being opened...it's click to delete it.
You want to stand apart from pack so choose a subject line that will compel your customer to open it. Also, go route o personalizing subject line. If you know name of your customer, then use it.
Adapt Idea #3 - Send a follow up email
Again, you'll see many newsletter publishers using this. What it is, is a follow up message that refers to a previous message that went out.
For example, I fire out an issue of ProfitSpace Newsletter through my autoresponder and then a day after I will send a follow up message that reminds people that they can view issue online. What I have done now is again, sent out another message that "brands" so name recognition has just gotten another hit...plus it reminds people to go to site if newsletter didn't make it through filters. All is not lost, I have created yet another opportunity for my subscriber to still get their hands on issue!
Now if you don't have a newsletter, not a problem, this tactic can be set up for anything. Umm let me give you an example...
I sent out an initial solo message that announced a new program launch. The second message (follow up) would refer to first message and then I would add a little "incentive" to get people to go take a look.
Ok, I have given you three ideas that will certainly get you rolling ;o)
Now, important thing to remember with all your mailings, regardless if they are an initial mailing or a follow up is to provide good solid information.
I can't think of a better way to stand apart from rest of pack...AND...to have customers actually "look" for you. I mean if you are known for providing good, solid information on a consistent basis then your branding efforts are really going to pay off. Your customers will come to think of you as "their expert" and as such will recognize you right away. When they see an email with your brand on it they will KEEP IT because you have a reputation of being a good solid resource for them.
If all you are doing is sending out one sales pitch after another then branding is working there as well, only against you...not for you. Pitching sends a branding message as well...as soon as a customer sees your brand then click they dump your butt because they know you are not known for helping but selling.
There are a lot more things that you can do which will help make sure your messages stand out and are read. If you want to get your hands on another 24 tactics then go to Get Email Results web site http://hop.clickbank.net/?profitspac/getresults
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach