Getting Word of Your Business Out - at a Fraction of the Cost of Advertising

Written by Frauke Nonnenmacher


Continued from page 1

So, here's what to do to write such an article: 1.Identify a problem your clients face, and create a solution. 2.Contactrepparttar relevant publications and find out what their submission guidelines are. 3.Submit an article proposal. 4.Writerepparttar 120494 article and submit it. 5.Get permission to use copies ofrepparttar 120495 article for your business. 6.Congratulations! You've just managed to get great exposure at minimum cost.

If you have any questions or would like assistance in creating an article, please email Frauke Nonnenmacher at frauke@creativecats.com

Copyright (c) 2004 Frauke Nonnenmacher

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Need online copy that gets results? Frauke Nonnenmacher is a copywriter who specialises in clear, informative and persuasive web copy. For more information, please visit her web site at http://www.creativecats.com -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-


How to Maximize Search Engine Traffic

Written by Matt Byron


Continued from page 1

(If your site does not offer such equipment, you can still offer "information" on these topics.)

But how do you decide what those other webmasters will write when they link to your site? That's easy. You do it by giving other webmastersrepparttar exact code they can paste into their sites.

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Now back to actually getting those links to your site...

Getting Links

Earlier we talked aboutrepparttar 120495 importance of having quality sites link to your website. And that's not an easy task. In fact, getting quality sites to link to your site takes a bit of originality. You can't just slap up a "link to us" page and hoperepparttar 120496 job gets done.

Many webmasters simply searchrepparttar 120497 web and then email related sites asking for a link swap. In my opinion that is too time-consuming and tedious.

There are lots of other ways to growrepparttar 120498 number of links into your site. There are many automated solutions available such as link farms andrepparttar 120499 like, but be careful with those. Many such networks are not search engine friendly and using them can actually hurt your site. You have to be careful when selecting a link strategy.

Your link strategy should include a way for people to get a link from your site to theirs, as well as create a link from their site to your site. And if you can automaterepparttar 120500 entire process you'll save lots of time.

Building a link strategy at your website is an important step that will help you more than you realize, especially as time goes on. So make it one ofrepparttar 120501 first of your Internet marketing steps.

Once your link building infrastructure (something likerepparttar 120502 above example) is in place, you need a few ways to get webmasters linking. Below are a few strategies you can use.

1.Pre-license all your best stuff.

As you create your own tips, articles or content for your website or email newsletters, consider pre-licensing it to others. Pre-licensing it for others is as simple as including a short footer after your work. It looks something like this:

"You have permission to reprint what you just read. Use it in your ezine, at your website or in your newsletter. The only requirement is includingrepparttar 120503 following footer..."

*Article by YOUR NAME, visit www.YourWebsiteUrl.com for more original content like this.

Gettingrepparttar 120504 idea? This takes no extra work on your part since you already writerepparttar 120505 article. A simple footer like that lets you pre-licensed it torepparttar 120506 entire web. Your links will be growing continually with no extra effort. There are lots of websites in need of decent content. Supply it and you can benefit greatly - if you do it right!

2. Bribe webmasters into linking up.

The next strategy that can work very well isrepparttar 120507 "bribe". In a nutshell, you simply give something of value away to anyone who links to your site.

When done correctly, this strategy can be extremely powerful. All you need to get started is a few text links that people can use to link to your site, and a way to automate all aspects ofrepparttar 120508 "bribe".

Note: The tool that automates your link building strategy is called Links Manager. It allowed you to create a directory in a few hours and it automatesrepparttar 120509 entire "get links" strategy for you. It sends automated emails to all new submissions, checks their site for reciprocal links, and sends email reminders if they don't reciprocate. When visitors link to your site their links are set up directly and not throughrepparttar 120510 system. So it is search engine friendly

In Closing...

OK, so is everything you have read all today should help you to move your site uprepparttar 120511 ranks ofrepparttar 120512 major search engines like Google? Well, not really. There are lots of other consideration such asrepparttar 120513 Title of your site. Your title needs to include your best keywords as well. And so doesrepparttar 120514 text of your pages. For now, get busy building quality content and quality links. They are two keys torepparttar 120515 success of your website.

That wraps up today's tip! If you take one lesson from it remember, QUALITY CONTENT AND QUALITY LINKS will bring you lots of targeted website traffic.

Sincerely,

Matt Byron

Directmarketing4u.com

P.S. If you wish to have any a specific area of concern regarding advertising and online strategies, please send an email to:

mailto:client_services@directmarketing4u.com

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Founder of Direct Marketing 4 U, a innovative solution to online marketing. Dedicated to demystifying online marketing. Simple solutions for the everyday business person. A 7 year veteran in marketing and personal management.


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