1.Try to get one of top 3 bids if possible. You will get at least double clicks.

2.Bid 1-2 cents more than spot you want. This seems like common sense, but I see tons of money wasted by overbidding. Also, look for big gaps between positions. If you see a big gap, go 1-2 cents higher than lower bid. For example, if top bid is 18 cents and second is 15 cents and third is 5 cents, I would most likely bid 6 cents.

3.Write a description that is very specific. A well written description will make up for a lower rank. If possible have your URL go to specific page that your keyword refers to instead of home page.

4.Once you get that person to your site, you want to capture their email address. The most common way is to get them to subscribe to a newsletter. There are other things you can do. For example: training courses, tip of day/week,etc. This way you are only paying for that customer once for repeat visits.

5.Work search engines on a regular basis. I would work busier ones at least once a week and slower ones at least once a month.

There are tools that can help you manage your bids for you automatically. Overture is My number one PPC in clicks at http://www.overture.com. Here are other PPC's that I receive extensive traffic.They include following: http://www.iqseek.com and http://www.goclick.com and http://www.findwhat.com Many PPC's will give you a bonus on your first deposit up to 500% depending on PPC. In addition, some will give you extra money for putting their search box on your site. Also, there are several PPC's that give you money to try out their site at no risk. Here are three of those: http://www.ban-x.com and http://www.topseven.com and http://www.solidhits.com By following these strategies, you can get traffic to your web site today.

Just as your site title should have your most important keywords within them, so should your company name.

Why you ask??? The answer....directories.

In directories, when a visitor uses search function (which is what vast majority use) you will only be found if search term visitor uses is found either in your site title or your description. Unfortunately, virtually all directories require your site title to be your actual company name. Remember that directories are powered by humans, not software. A human reviews site, and assigns title and description that he/she decides is correct. Yes, they all let you suggest a site title, but ultimately, regardless of what you submit, your title almost always end up as your company name.

Looking again at above example, this would mean that your title in almost all of directories would be "The Brewmaster". This means only place you would have left to put your keywords would be description, and this again is up to editor. This means that any site that has search term "coffee" or "gourmet coffee" in both title and description would come up far ahead of your site in search results, costing you traffic and sales that could have been yours.

*The URL*

Here is another very overlooked tool. Whenever possible, your URL should contain your most important keywords. Many engines and directories will give your site a boost if your keywords are found within your URL. Also, when you submit your site to directories, if your URL, your company name, and your site title all match, that will virtually guarantee that you will get title you requested.

Let's tie three previous areas together with an example of what you could have named your site instead of "The Brewmaster".

Here's one possible alternative: "Gourmet Coffee Brewmaster".

The above alternative would give you a company name that includes our most important keywords and perfect title for your page.

You could then reserve domain - http://www.gourmet-coffee-brewmaster.com -

giving you a perfect trifecta. The same company name, page title, and url, practically insuring that you get directory listing you want.

Of course, this is only one possibility, but I think this should illustrate my point.

To Summarize

-Unless you have a huge advertising budget or are an extremely well branded business, DO NOT name your online business something like above example.

-Use a business name that contains your most important keywords.

-Use this business name as your site title

-Use a URL that contains your most important keywords and whenever possible, is same or as close as possible to your keyword laden business name. Follow these rules and you should have no trouble in developing a very steady flow of large amounts of traffic from directories and you will be well on your way in search engine arena as well.