Getting Traffic to Your Website Yesterday

Written by Jerry Robertson

Continued from page 1

1.Try to get one ofrepparttar top 3 bids if possible. You will get at least doublerepparttar 128381 clicks.

2.Bid 1-2 cents more thanrepparttar 128382 spot you want. This seems like common sense, but I see tons of money wasted by overbidding. Also, look for big gaps between positions. If you see a big gap, go 1-2 cents higher thanrepparttar 128383 lower bid. For example, if repparttar 128384 top bid is 18 cents and second is 15 cents and third is 5 cents, I would most likely bid 6 cents.

3.Write a description that is very specific. A well written description will make up for a lower rank. If possible have your URL go torepparttar 128385 specific page that your keyword refers to instead ofrepparttar 128386 home page.

4.Once you get that person to your site, you want to capture their email address. The most common way is to get them to subscribe to a newsletter. There are other things you can do. For example: training courses, tip ofrepparttar 128387 day/week,etc. This way you are only paying for that customer once for repeat visits.

5.Work search engines on a regular basis. I would workrepparttar 128388 busier ones at least once a week andrepparttar 128389 slower ones at least once a month.

There are tools that can help you manage your bids for you automatically. Overture is My number one PPC in clicks at Here are other PPC's that I receive extensive traffic.They includerepparttar 128390 following: and and Many PPC's will give you a bonus on your first deposit up to 500% depending onrepparttar 128391 PPC. In addition, some will give you extra money for putting their search box on your site. Also, there are several PPC's that give you money to try out their site at no risk. Here are three of those: and and By following these strategies, you can get traffic to your web site today.

Jerry Robertson is the editor of the free biweekly newsletter "Elrob Online Biz Tips". Visit his sites at: and

Is Your Company Name Killing Your Online Business?

Written by John Buchanan

Continued from page 1

Just as your site title should have your most important keywords within them, so should your company name.

Why you ask??? The answer....directories.

In directories, when a visitor usesrepparttar search function (which is whatrepparttar 128380 vast majority use) you will only be found ifrepparttar 128381 search termrepparttar 128382 visitor uses is found either in your site title or your description. Unfortunately, virtually all directories require your site title to be your actual company name. Remember that directories are powered by humans, not software. A human reviewsrepparttar 128383 site, and assignsrepparttar 128384 title and description that he/she decides is correct. Yes, they all let you suggest a site title, but ultimately, regardless of what you submit, your title almost always end up as your company name.

Looking again atrepparttar 128385 above example, this would mean that your title in almost all ofrepparttar 128386 directories would be "The Brewmaster". This meansrepparttar 128387 only place you would have left to put your keywords would berepparttar 128388 description, and this again is up torepparttar 128389 editor. This means that any site that hasrepparttar 128390 search term "coffee" or "gourmet coffee" in bothrepparttar 128391 title and description would come up far ahead of your site inrepparttar 128392 search results, costing yourepparttar 128393 traffic and sales that could have been yours.

*The URL*

Here is another very overlooked tool. Whenever possible, your URL should contain your most important keywords. Many engines and directories will give your site a boost if your keywords are found within your URL. Also, when you submit your site torepparttar 128394 directories, if your URL, your company name, and your site title all match, that will virtually guarantee that you will getrepparttar 128395 title you requested.

Let's tierepparttar 128396 three previous areas together with an example of what you could have named your site instead of "The Brewmaster".

Here's one possible alternative: "Gourmet Coffee Brewmaster".

The above alternative would give you a company name that includes our most important keywords andrepparttar 128397 perfect title for your page.

You could then reserverepparttar 128398 domain - -

giving you a perfect trifecta. The same company name, page title, and url, practically insuring that you getrepparttar 128399 directory listing you want.

Of course, this is only one possibility, but I think this should illustrate my point.

To Summarize

-Unless you have a huge advertising budget or are an extremely well branded business, DO NOT name your online business something like repparttar 128400 above example.

-Use a business name that contains your most important keywords.

-Use this business name as your site title

-Use a URL that contains your most important keywords and whenever possible, isrepparttar 128401 same or as close as possible to your keyword laden business name. Follow these rules and you should have no trouble in developing a very steady flow of large amounts of traffic fromrepparttar 128402 directories and you will be well on your way inrepparttar 128403 search engine arena as well.

John Buchanan is the author of the book "The Insider's Guide to Dominating The Search Engines", and publisher of a FREE monthly newsletter "The Search Engine Bulletin". Visit us at for more information or to sign up for the newsletter.

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