If you have a little money to spend on advertising, you will get better results much faster. Just be careful where you spend your advertising dollars. Buying direct hits to your website may sound like a good option, and it will definitely get you traffic, but it's not targeted and will result in few, if any, sales.

Some people try using email lists purchased from a list broker. Unless you're sure list you're mailing to is 100% opt-in, don't take risk. Make no mistake about it, this is spamming and it can get you into big trouble.

So what does work? Ezines. Ezine advertising is generally accepted as best way to advertise on Internet. Right now there are thousands of ezines that will accept outside advertising, many of them for free. While a vast majority of ezines only have a small subscriber list, if you advertise in enough of them it is possible to get your ads out to thousands, if not millions of people.

You can also take out solo ads with some of larger Ezines. This has advantage of direct mail, but without spamming. Because subscribers have opted-in to list, they're much more receptive to your ad. Remember to keep a log of which ads you placed in which ezines, so you can track effectiveness of your ads.

Getting word out about your product or website isn't difficult when you know where to advertise effectively. Find some ezines related to what you're selling and place some ads. With right ad, your website will get all traffic you could want.

Copyright (c) 2002 eMoney Enterprises ALL RIGHTS RESERVED

A quality host must have ability to properly manage its available bandwidth. If your host is not managing its bandwidth correctly, or using more than it can handle, results could be disastrous. Hundreds of websites could suddenly go down, including yours, disrupting your sales and costing you money. As a rule, a host shouldn't be using more than 50% of its bandwidth. That's a big enough cushion if extra bandwidth is ever needed.

Additionally, your host should offer you protection from any attacks by hackers. You should be able to rely on your host to keep a constant vigil over your website. You want security of knowing your livelihood is being watched over by competent, trustworthy people. That is, after all, part of what you're paying them for.

One factor that cannot be stressed enough is stability. In my opinion, a good host should boast at least 98% uptime. Obviously higher is better, but a minimum of 98% should be guaranteed. If a visitor tries to access your site and it's down, you've lost a potential customer for life.

Make sure your host has regular, and reliable back-up systems. Crashes do happen, though thankfully not very often. In unforeseen event of a crash, it's imperative that your host has up-to-date backups of your data, so it can be easily reinstalled when system is back online. It may never happen to you, but it's best to choose a host that is prepared.

This is your livelihood, so always be vigilant. Don't be afraid to treat your web host as you would any other supplier. It's up to you to see to it that your host is providing you with services you're paying for. Research your potential host well and make sure they not only offer everything you need, for today and in future, but are also reliable and trustworthy.

It can often take years to build kind of reputation you need to truly be successful. Don't postpone starting your business any longer or you could lose momentum. Haven't you deprived yourself of real financial freedom long enough?

Copyright (c) 2002 eMoney Enterprises ALL RIGHTS RESERVED ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dave Barrett is editor of eMoney Monthly, official ezine of the eMoney Enterprises family of websites, including: http://HostOnTheRange.com