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The two most common ways to accept credit card payments online are either by opening your own merchant account, or using one of
many third-party services available. There are advantages and disadvantages to each.
Most banks offering merchant accounts require set-up fees. These fees vary from bank to bank, and can be very expensive. In addition, you are required to pay monthly maintenance fees once
account is established.
Using
services of a third-party processor enables you to accept all major credit cards online without a merchant account. There are no monthly fees, and many third-party processors offer free set up.
For those just starting out, third-party processors are, by far,
easiest and cheapest route. You can be up and running within 48 hours, taking orders and accepting credit cards.
There are numerous companies online willing to accept credit cards on your behalf and, like banks, their fees and services can vary drastically. Two of
most popular third-party processors available are ClickBank and PayPal. Both are easy to apply to and offer similar features.
The advantage of PayPal is instant deposits into your account and no signup fees. ClickBank holds your funds for 30 days and requires a one-time $50 sign-up fee. The biggest advantage of ClickBank though, is its affiliate tracking feature. It allows you to implement your own affiliate program, an valuable feature to many marketers.
Affiliate programs are perhaps
most powerful promotional tool you could ever use. You recruit people to promote your product for you by offering them a commission on sales. You decide how much, but
higher
commission,
more motivated they'll be to promote your product, and that means more sales for you. It also means you only pay for performance. No more wasted advertising dollars!
For Internet merchants, there isn't much choice but to accept credit cards. Applying for an account is fast and easy, and almost everyone is approved within 48 hours. There's really no excuse to not start your own business. The obsticles have been removed. The only thing that stands between you and financial freedom is yourself.
To open an account with ClickBank go to: http://www.clickbank.net/r/?fxdude
To open a free account with PayPal go to: http://www.paypal.com/refer/pal=fxdude@msn.com
Copyright (c) 2002 eMoney Enterprises ALL RIGHTS RESERVED

Dave Barrett is editor of the Internet marketing ezine eMoney Monthly. Subscribe now for free access to all the great resources that eMoney Monthly has to offer! mailto:subscribe@emoneymonthly.com Visit our website at http://eMoneyMonthly.com