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This has a huge snowball effect, and should see you exponentially growing your opt-in mailing list.
This isn't too hard to create either. Just go down to elance.com and ask a programmer how much he would charge for such a thing.
However, you must remember that you must start your marketing efforts with some fuel, and that fuel is people. You have to start with at least a few people filling out this questionnaire for this to even begin. 0 people telling 3 friends each still equals 0.
Another way to grow your mailing list, is to pay people for every subscriber they send your way. This isn't exactly type of marketing I've been discussing throughout this article, but it will grow your opt-in list quite well if you pay enough and enough people start doing it. I think that 10 cents per subscriber is fair.
If people start sending you more subscribers than you can afford to pay, then you can always stop it for a while. But remember this, is you treat your subscribers well, then you have a life time value of them, which is worth far more than 10 cents.
Hotmail.com used this form of marketing in a small way that produced big results. At bottom of each of emails sent, they included a small line that said something like "Get your free email account with hotmail.com". This meant that every time an email was sent from hotmail recipient would read this and perhaps think, "Hmm free email account huh? Better check this out. This resulted in hotmail's huge growth in a relatively short period of time. Eventually Microsoft brought hotmail.com for an obscene amount of money.
Stephen Warren, the creator and webmaster of http://www.marketershandbook.com , a completely free business and marketing resource which anyone may use.