1. Join big ones. You will get your page to a wider audience if you do

2. Join manual surf exchanges. Your page is more likely to be read.

3. Find one with a surf ratio of 2:1 or better. What this means is that for every 2 pages you surf your site is viewed once.

4. Join one where you get credit (clicks/money) for activity of those you have referred. This allows you to generate lots of free traffic as you refer more and more people

5. Join one that’s been around for a while. Your going to put a lot of work into growing your client base here, if they have been in business for a while (more than 2 years) they have a better chance of lasting next two.

6. Join as a free member first, until you understand enough about program to decide if paid benefits are worth your while.

7. Join two programs (but no more) to begin with. This way you can allocate some of your traffic to promoting each exchange to others customer base. In this way you will grow your down line and amount of traffic you get for free.

8. Join at least one which allows surfer to choose pages they view by selecting an ad associated with page. This will give you a valuable insight to effectiveness of you ad copy. Trafficswarm is run this way.

9. Take advantage of your surfing time. Take note of pages you view and reasons that that made it attractive or not to you.

10. The pages you select to promote must convey their message at a glance and ideally should contain a free offer (Ebook, Ezine sign up). Your objective should be to encourage surfer to find out more, setting up a future sale

With this information you will get more visitors and customers to your website. Over time you Traffic Exchange program will feed itself to provide free traffic forever.

Here’s to your success!

5. Use checkmark or a bulleted point against each benefit of product or service that you are selling. You want to have as long a list as possible! And present features of your product or service as benefits or solutions to your prospect’s problems.

6. Include P.S., P.S.S. and P.S.S.S. at foot of your sales letter. It has been shown that many busy website visitors do not have time to read your entire sales copy. They are likely to scroll to bottom of your sales letter to check out conclusion, summary and how much your product is selling for. As such, in your concluding paragraph, including post scripts is a good idea. Here, you can summarise main points of what you are selling, repeat your bonus offers and once again, your call for action.

7. Include your contact information prominently. The feeling of security is important to prospects who do not know or have met you. If they do not feel secure, they are not likely to do business with you. Including your contact information helps in that they know that you are reachable, that you are a REAL person and you are running a genuine business.