This is quite different from tackling aging process itself. They acknowledged aging but find means to postpone it. At this point, there is a wide range of strategies and therapies currently available.

Calorie restriction, for instance, is a demonstrated way to lower risk for a wide range of age-related degenerative conditions.

Exercise could be another effective way to promote anti aging.

The majority in business community view anti aging as a valuable brand and one of best ways to increase sales. We cannot ignore fact that a number of fraudulent and frivolous business ventures have sprouted these days due to this.

At other end of scale, we could see scrupulous businesses who promote exotic products such as snake oil and market them as anti aging products. We also hear of anti aging cremes that may or may not make your skin look younger. And a number of infomercials that promote anti-aging benefits of exercise machines.

Broadly, and very charitably, we can look at these varied definitions of anti-aging as meaning "to look and feel younger in some way" which actually has no bearing on how long you live or how healthy you actually are.