1) What exactly is benefit of your product or service? 2) How will you go about making this benefit work for them? 3) Why is your product/service more successful than others?

As soon as you have prospect's attention (A job in itself, but headlines are another story), tell them benefit (your product or service) that you provide.

Keep it clear, easy to understand, short and to point. Describe your service or product in such a way that there is no mistaking yours will make difference.

Offer proof of competence, experience and testimonials. Don't over do it. Just a little invites interest, too much invites suspicion.

To turn a prospect into a customer you must make them an offer to good to turn down, but not to good to be true. Then show them how to respond to offer.

There are two ways to get response; hard and soft response request. The difference between them is commitment you require from them. A hard request might mean that they must commit to speaking with a representative or even committing to product or service at that time. A Soft Response on other hand could mean getting a free brochure.

The value of each response differs as well. The CPP (Client Per Prospect) Rate is much lower from a Soft Response Request than a Hard Response Request. The way you decide to go will depend on your circumstances. Direct sales should always close with a Hard Request, whereas a department store would work better with a soft response. You must decide on your best Response Requests.

Gaining response is what we call activating your prospect.

Important rules to calling a prospect to action: 1) Be Prepared and know answers. 2) You must show, tell and/or demonstrate to prospect what he/she hey are buying. 3) You must make an offer that is too good to be ignored.

A few techniques used in activating a prospect: 1) The "Free Sample" 2) The "Great Introductory Deal" 3) The "No-Risk Offer"

In Closing:

My goal here is to merely show you possibilities that await you. These are just a few ideas to help you along in process of gaining response.

- BeCanada - http://www.becanada.com/

- Classify 98 - http://www.trellian.net/classify/index.html

For a listing of some of top classified ad sites, visit: http://www.web-source.net/web/Classified_Ad_Sites/

Free For All Link sites - Continuously submit your link to free for all sites. This can also be very time consuming so may want to use a software program.

You can download FFA Blaster free of charge. This software will instantly submit your link to 100 Free For All sites. An upgrade is available which will post your link to over 8,000 sites.

- FFA Blaster - http://www.submitad.com/

6. Press Release - Write a quality press release about your product or service and tell world! For more information on press releases, visit any of these sites:

- IdeaMarketers.com http://www.ideamarketers.com/

- Press Promoter http://www.presspromoter.com/

- PRweb http://www.prweb.com/

For a complete listing of media resources visit: http://www.web-source.net/presrls

7. Networking - Create a network of like-minded marketers to help promote one another, provide recommendations, exchange prominent links, etc., Note: Be cautious when selecting your networking partners and making recommendations as your reputation is on line. Only network with individuals you truly believe in.

8. Newsgroups - Post to appropriate newsgroups. For a complete listing, visit: http://www.deja.com/

9. Discussion Lists & Boards - Subscribe to appropriate email lists and visit discussion boards to participate in online discussions. Although blatant advertising is not permitted, signatures are acceptable. Visit Web-Source.net for a listing of some of top discussion boards. - http://www.web-source.net/web/Discussion-Forums/

Visit List Universe for a complete listing of email discussion lists.

- http://list-universe.com/

10. Offline Promotions - Advertise in newspapers, magazines, on radio, TV, etc., Visit these sites for complete listings.

Gebbie Press - http://www.gebbieinc.com/

NewsDirectory Newspapers - http://www.ecola.com/news/press/

Newspapers Online - http://www.newspapers.com/

Commercial Magazine Publishers - http://www.writelinks.com/resources/pub/Pubs-mags.htm