Getting Ready for a Media Interview

Written by June Campbell

Continued from page 1

6. Similarly, resistrepparttar temptations to tell negative stories. If your interviewer asks you to explain "the dumbest question you were ever asked," for example, be very careful to portray your customers in a positive light. You might answer something like, "There really are no dumb questions. Our clients have business needs and we do all we can do address those needs."

7. Consider writing a list of suggested questions or topics to cover. Send this list torepparttar 124496 journalist prior torepparttar 124497 interview. If used, your list will directrepparttar 124498 interview inrepparttar 124499 way you hope. Naturally, prepare your answers to these questions in advance, and be prepared to speak easily on each topic.

8. Be prepared to offer your audience some sort of report, gift or other item -- on autoresponder, faxback or web site. Remember,repparttar 124500 simplerrepparttar 124501 instructions,repparttar 124502 more likely your audience will be to remember it.

9. If your interview will be televised, ask in advance for tips regarding clothing, makeup and accessories. As a rule of thumb, dress appropriately forrepparttar 124503 type of business you are operating. Remember that solid colors are preferred over prints, geometrics, plaids or florals. Accessories that dangle, move, glitter, shine or create noise are inadvisable. If you wear eyeglasses, askrepparttar 124504 camera operator what you can do to reducerepparttar 124505 glare.

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Use The Media To Make Your Personality Famous

Written by Kevin Nunley

Continued from page 1

While it isn't a good idea to sell directly to students, many will be happy to introduce you to managers and specialists they know or work with.

Also look for opportunities to appear on instructional TV programs and contribute to book and journals. The number of these instructional radio and TV talk programs has exploded in recent years. Just about every station has a talk show and many air nothing but talk.

Be ready to do your interview. You will want to be informed and energetic. Most interviews are short. Watch interviews on CNN these days. They rarely last more than 60 seconds.

Breath deeply. Do a few deep knee bends. You want to be warmed up and ready to go when you hitrepparttar microphone.

Have a sheet of questions and answers you can giverepparttar 124495 host or producer. The host will work from your sheet. This gives you a great shot at being askedrepparttar 124496 right questions--questions you already knowrepparttar 124497 answer to. Ever wonder how experts instantly know an answer to a question during interviews? The expert gaverepparttar 124498 hostrepparttar 124499 questions to ask.

Use plenty of expression in your voice. Talkingrepparttar 124500 way you do in everyday life will come off as a monotone on air. Speak crisply. Get torepparttar 124501 point quickly.

Remember that if you do decide to market yourself through an instructional program that people flick to certain kinds of personalities. Play it off, and you could really up your business.

Kevin Nunley provides marketing advice, business writing, and popular promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

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