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6. Similarly, resist temptations to tell negative stories. If your interviewer asks you to explain "the dumbest question you were ever asked," for example, be very careful to portray your customers in a positive light. You might answer something like, "There really are no dumb questions. Our clients have business needs and we do all we can do address those needs."
7. Consider writing a list of suggested questions or topics to cover. Send this list to journalist prior to interview. If used, your list will direct interview in way you hope. Naturally, prepare your answers to these questions in advance, and be prepared to speak easily on each topic.
8. Be prepared to offer your audience some sort of report, gift or other item -- on autoresponder, faxback or web site. Remember, simpler instructions, more likely your audience will be to remember it.
9. If your interview will be televised, ask in advance for tips regarding clothing, makeup and accessories. As a rule of thumb, dress appropriately for type of business you are operating. Remember that solid colors are preferred over prints, geometrics, plaids or florals. Accessories that dangle, move, glitter, shine or create noise are inadvisable. If you wear eyeglasses, ask camera operator what you can do to reduce glare.
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