Using Your Keywords To help search engines know what a web page is about, use your top keywords 6 to 8 times on a page. If you sell a number of different products and services, build individual pages for each set of keywords.

Make sure you don't just repeat your keywords more than 6-8 times. In this case more repetition is not better. Search engines reject pages with too many keyword repetitions. Use natural sounding copy and integrate your keywords so copy reads well for both visitors and search engines.

Linking Your Own Keywords Once you have your individual product or service pages optimized for your keywords, link other pages on your site to them using your keywords again. If you have articles on your site on back pain, link your keywords to corresponding optimized page from 4 to 5 other pages.

Building Incoming Links to Your Site The above steps lay groundwork for getting noticed by search engines. The next step in getting your site listed at top of search engines, and particularly Google, is number of links found from other sites to your site.

Your site's "link popularity" is one of most important factors search engines look at in ranking your site. When search engines see that hundreds of other web sites have links to yours, they rank your site higher than those with fewer links.

How many links do you have to your site? Use http://www.linkpopularity.com to see. You can also use this site to find number of links to your competitor's sites, and identify who has links to them.

Getting other people to link to your site is easy. Ask for a link, ideally one using your keywords, and offer a link in return. Create a links.html page and when businesses link to your site, provide a link back.

Link Example: Attract more clients with Charlie Cook's Free Marketing Plan Guide and grow your business. Learn how to generate more leads and increase sales with articles and marketing manuals on this site. Highly recommended. http://www.marketingforsuccess.com

Get noticed by search engines and many more people will visit your web site so you can market your products and services to them.

And even if you cut bid price in half and made it $0.30, there's still another problem. It's called click fraud and it's a major problem among all of pay-per-click search engines.

In a nutshell, click fraud is what occurs when someone fraudently clicks on your ad over and over again, without any intention of responding to your offer. Click fraud hurts advertisers by driving up cost of each click because many online advertising programs adjust price of each click based on popularity of a particular keyword and number of competing advertisers.

And depending on how popular your keyword is, it can take just a few minutes to register hundreds or even thousands of clicks. Click fraud can quickly deplete your pay-per-click account and leave you with nothing to show for your expentiture.

At present time, pay-per-click search engines seem to be powerless to stop click fraud. To their credit, Google even admitted as such.

In a recent filing to Securities and Exchange Commission, Google acknowledged, "We are exposed to risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to our Google Network members."

In conclusion, because of unreasonably high bid prices and rampant, out of control click fraud, I consider pay-per- click search engines a really bad investment, and recommend you stay away from them!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net