Brochures are another excellent way to get your name out there. Highlight your business's benefits to create copy that sells. Be sure however to make content interesting and draw reader in and motivate them to do business with you.

When you combine effective content with an easy-to-read, eye-catching design, your brochure will become a hard-working partner that will help you win customers you need to start your company out right.

Another great way to get your name out and to tell your customers what you do is to use a Newsletter. Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they're often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, however, it's likely to hit wastebasket before it hits your target's desk.

We have given you a number of ways to get your name out there so start promoting yourself!

Copyright DeFiore Enterprises 2002

Another way to work with media is to write a column. Go to a local paper, no matter how small, and offer to write a column on your area of expertise or on business in general. Don't ask to be paid for it, and promise not to promote your company. You won't need to - your byline, words (and maybe even photograph) will do that.

Just recently we did a review for a former newspaper publisher on his book on how to write a press release and generally dealing with media. He's promised us a finished copy. Once we get it and re-read it, we'll let you know more.

So develop a relationship with media, and watch your business soar.

Copyright DeFiore Enterprises 2002