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Also, you'll get to know
most current news in your industry. You'll understand
most some of
most current ways your competition achieves results.
Eventually you'll see your competition linking to you. And sometimes you'll see them asking you for advice or asking for some joint efforts. So, you are now in
center of a whole team of
best in your industry. And what did you do to achieve that? Just helped them (or even just asked what can you do).
That might sound unusual to help your competition. But new age requires new approaches. But I can hardly call that a new way. It's just a new vision of an old marketing way. It's a kind of things spies used to get into trust of another country, another company, etc.
Helping pays off really much. You don't have to always to that, only at start and eventually later. But later you'll get so big thanks to ideas of your competition that helping them will not affect your business in any way.

Max Clixel is an author of www.Clixels.com "Clixelling your way to Marketing". You can reprint this article freely as long as it's reprinted completely including this paragraph with active link and without any changes.