PR is good for your career & personal success The simple fact that having an article published in a trade magazine or even a city newspaper will enhance a career faster and longer than almost anything else you can do is not recognized by most people. The few people who take advantage of this fact are ones most likely to succeed in both their business and their personal lives.

"Well-written and organized, this software offers excellent ideas on getting your company name or product noticed.” - Andrea Hille, Buyers Laboratory, Hackensack, NJ

Expert resources at your fingertips to build sales If you ask other business owners what they need most, they’ll tell you more time, more money, and more resources. They want professional business expertise and proven tools they can use quickly and easily to accomplish important day-to-day projects and tasks—especially things that generate more sales! Here they are:

Tips & Strategies:

• High-Ticket Review
• Tradeshow Tactics
• Company Backgrounder

Worksheets:

• Goal Setting
• Product Positioning
• Company Positioning
• Features & Benefits
• Comparison Chart
• Media Contacts
• Agendas
• Pitch Letter
• Phone Pitch
• PR Planning and more!

Sample Press Releases:

• Award Announcement
• Community Event
• Fund Raiser Event
• New Business Event
• New Company
• New Contract
• New Personnel
• New Product
• New Retail Business
• New Service Business
• Personnel Change
• Product Upgrade
• Religious Group Appmnt.
• Restaurant Opening
• Service Program
• Sports League and more..
• Sublease Guaranty
• Trademark Licensing
• Work for Hire + 70 more!

"When competing for public s attention your message must be efficiently communicated and readily digested. This will help you interact graciously and effectively with media."

--Burke Franklin CEO

602 Pro PC Suite:

This free fast compatible alternative to Microsoft Office has it all! Four full-featured applications: a word processor spreadsheet photo editor and photo organizer. Add effects to your text quickly make graphs retouch photos and more!

Best of all it s fully compatible with Word and Excel formats to open these templates in Windows.

(602 Pro PC Suite 2001 is freeware.)

System Requirements for Windows

• Windows XP/Me/2K/NT/98/95
• Pentium II (300MHz) or better
• 32 MB RAM or more
• 25 MB free hard disk space
• 4x speed CD-ROM drive or faster
• Mouse and Printer for printing
• Also compatible with most word-processing software and spreadsheet software (see list below)
• Microsoft Word WordPerfect ClarisWorks Microsoft Works Ami Pro Professional Write WriteNow Microsoft Excel Lotus 1-2-3 Quattro Pro.

System Requirements for Macintosh

• (Template Version)
• G3(R) (350MHz) or better
• System 8 9 or X
• 32 MB RAM or more
• 10 MB free hard disk space
• 4x speed CD-ROM drive or faster
• Mouse and Printer for printing
• Requires a word-processing software and spreadsheet software (see list below)
• Microsoft Word WordPerfect ClarisWorks Microsoft Works Ami Pro Professional Write WriteNow Microsoft Excel Lotus 1-2-3 Quattro Pro.

Lauren's marketing focused to a high degree on higher quality equipment her salon provided. She was talking hydraulics and variable resistance. This approach wasn't pulling in new clients.

Due to shoulder surgery, my exercising has been recently relegated to a local fitness salon. My objective is to stay as fit possible so when my shoulder heals I’ll be able to get back to sports activities I enjoy.

Do I relish exercising on a recumbent bike or treadmill? Of course not. When I mentioned this to Lauren she replied, "Everyone hates machines."

People work out regularly because they want to achieve a particular goal. They want to get fit or lose those extra pounds. People go to a fitness center like Lauren's because they want to look and feel better. If you own a fitness salon, don't talk equipment, talk about what it does. Talk about calories burned, weight lost, muscle tone, strength, feeling healthy, improving at tennis or on ski slope, looks and self-image.

If you want to attract more clients to your business, whether it's a fitness salon or your accounting practice, make sure you're speaking same language as your prospects. Your concerns in getting work done may be different than your prospects' and clients'. They are concerned with problem you solve for them.

Whether it's in your ads, your marketing brochure, your web site or in your sales conversations, speak in your prospects' language. Speak in terms of their concerns, problems and goals. When you communicate to prospects in terms of their priorities, you'll get their attention and their business.