Get the Internet on Your Own Terms Written by Chris Ellington
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Privacy RSS feeds are more private than newsletters. Unlike when you subscribe to newsletters (where you must give your email address to content provider so that information can be emailed to you) when you subscribe to RSS Feeds, you don't have to give your email address (or any personal information) to site owner, because they aren't mailing you their information.
Something to consider - it is possible that content providers will start asking for personal information when subscribing to an RSS feed. It hasn't happened yet, so subscribe today before they start!
Portability When I change email addresses or work on a different computer, I don't lose content I like, because my RSS reader is keeping track of content I want to see - without involvement of content provider. It's like radio stations on your Walkman. The station manager doesn't know when you change station and if you move across town, you don't lose stations. It's all in your Walkman. When you're using an online RSS reader (like My Yahoo! or MyMSN), your subscriptions are available from any computer, anywhere in world.
No 'Unsubscribe' Headaches When I'm tired of getting a newsletter, I am required to contact publisher and "unsubscribe" to make mailing stop. With RSS, you don't have to interact with website owner to get off list. Simply click button in your RSS reader and it will stop collecting data from that site. You are in complete control.
No More Spam Today, RSS is pure content. Because you didn't give out your email address to subscribe, you know that you won't get spammed. The internet folks have an incentive to keep feed relatively ad-free. While you're reading their content in your RSS reader, if content stops being interesting or becomes non-stop pitching, it is very easy for reader (you) to disconnect. Most of these folks would rather keep you tuned in than to lose you forever.
Think of it like television. If "CSI: Crime Scene Investigations" becomes a long series of commercials and no plot, people will change channel, many never to return. So producers see to it that they have interesting content that keeps viewers returning for more. RSS will likely follow same route.
Get yourself an RSS reader and start subscribing to feeds today. You'll get internet on your own terms.
Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Simplified Selling System has been a favorite of salespeople around the world. Get your free marketing strategies at www.simplifiedselling.com.
Your Website Reflects Your BusinessWritten by Tia Scott
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A Miracle Worker Beware of web designers who make promises they cannot keep. A web developer’s failure to live up to his/her promises will more than likely hurt your website, which in return can hurt your business image. Let’s take a search engine such as Google.com as an example. Google.com plays by their own rules that web developers cannot control, only abide by. A web developers promise to get you in #1 spot for keyword “shoe” is almost impossible. There are some people who will result to measures that are against Google.com policy, to make you think you’ve reached that #1 spot. Keyword spamming, url spoofing, keyword hiding, to name a few. Resulting to these measures will make your site look unprofessional and get you banned from Google.com. A One Service Provider You shouldn’t have to shop in ten different locations to create your website. This will lead to ten different levels of quality. For example, if you have to hire a graphic designer for graphical layout, then a programmer for shopping cart, and a writer for content; if each professional isn’t on same thinking page about your company, it will be evident. A Lazy Bum A good Web Design Professional isn’t willing to cut corners if it means sacrificing quality of your online presence. This includes, but not limited to: search engine preparing, content management and research, information placement, programming and more. If your web developer slacks on any of these issues, your website will show it. What A Web Developer Is •A Solutions Provider •A Consultant •A Fast Learner A Solutions Provider You deserve a web developer in tune to your business needs and who understands how your website effects image you are trying to create. The Developer should be able to provide many, if not all resources available to complete your website from start to finish, or know correct people who can. A Consultant You should feel confident asking your web developer questions and confident that you’ll receive answers. A Fast Learner More than likely, your web developer will be alien to your industry of business. He/She should know how to research information related to your business and how to implement it into your website. The Science of Information Placement And last, but certainly not least is science of information placement. This is simply knowing what information you want your customers to see and in what order. For example, first place a user focuses on majority of time when they first visit a website, is whatever is in middle of screen. This will be where you want to put your most important information, or sales niche. This isn’t where you want to put your lengthy sales agreements and contract information. Conclusion The first impression you want to give your potential customer is that you are qualified to deliver what they need and how they need it, better than your competition. The more time they spend on your website trying to come up with those reasons, more that potential customer is slipping away. We want to close that sale as soon as possible. Your website reflects your business in way it is ran, products it provides, and how it treats its customers. Make sure that first impression is correct one!
"Ignore what other people think you like and listen to your heart, it’s your passions in life no one can rightfully criticize."
Tia is CEO of Client Centers, LLC, an internet and graphic service business based in Florida since 2000. She also runs and maintains www.nerdbyte.com
Tia Scott CEO Client Centers, LLC www.clientcenters.com www.nerdbyte.com