Depending on your topic, you will probably get a few cents per click. So if you really want to make a lot of money you will need thousands or even millions of clicks per month to get a huge income. This is where large content sites have advantage.

5. Create keyword rich copy – this is only way to get free, targeted traffic from search engines.

6. Test everything – Test your copy, design, title, ad positions and more. If something works keep it. If something fails, change it immediately and keep changing it until you get better results. But, don’t change everything at once. Do one element at a time so that you know which element is having most impact on your bottom line.

It typically doesn’t matter which type of blog platform you use as long as your observe basic blog rules for success.

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This does not mean that you should give up all hope and pack web in. It just means you have to keep things in proportion. Spend some time making sure that your web pages are search engine friendly, but spend more time on content.

No matter what you do if you don't have content search engines are never going to bring you any serious traffic. More importantly good quality content will help you sell your services and products better and will improve image you portray to potential clients (a sweeping statement but I’m sure you take point).

There are also a number of other methods of marketing your organisation on web such as email, pay-per-click and much more. But as always, keep things in proportion to expected return, otherwise you may find that at best you get visits but not profits!