Get a Laugh and Make the Sale

Written by Ron Sathoff and Kevin Nunley

Continued from page 1

4. Get humor from experts. What do Jay Leno, Jim Carrey, and Bob Hope have in common? They don't always write their own material. They buy jokes from others.

You can dorepparttar same. Pull ideas from Reader's Digest (one ofrepparttar 127380 world's most successful magazines--and it's full of humor!) Rework jokes to fit your style and today's topics. Subscribe to joke and humor services. Type "morning show prep" into any search engine and see where your favorite DJ's get all their funny stuff. Many of these services offer free humor written fresh by professionals.

5. Remember funny lines you hear on TV and in movies. This is so simple it hurts. A LOT ofrepparttar 127381 funniest people on TV and radio have watched hundreds of movies. They have an amazing knack for remembering funny lines that fit whatever situation they are in.

Humor doesn't have to come naturally to you. If you weren'trepparttar 127382 class clown in school, don' t worry. You can learn to be funny.

Memorize half-a-dozen good one-liners. When a situation arises where one of your memorized quips would fit, let it fly. Don't be shy or tentative about it. Say your line loud and proud. If you letrepparttar 127383 customer know you aren't sure your line is funny, they will be quick to let you know you bombed.

And here is one last trick comedy experts use (but won't admit to.) After you deliver your humorous line, lookrepparttar 127384 customer inrepparttar 127385 eye and chuckle. Then wait. Don't say anything. Nine times out of tenrepparttar 127386 customer will start to laugh...or at least smile.

Ron Sathoff and Kevin Nunley provide marketing advice, business writing, and promotion packages. Join their promotion discussion going on now at Reach them at or 801-328-9006.

How to super-size every sale to double, triple, and quadruple your profits instantly

Written by Kevin Nunley

Continued from page 1

1. Bundle several related products or services together. Droprepparttar price below whatrepparttar 127379 total would be ifrepparttar 127380 customer bought allrepparttar 127381 products separately.

When a customer inquires about a single item, point out she can get that item PLUS a great deal more by purchasing your bundle.

You will find many customers just can't resistrepparttar 127382 bundle bargain. Announce your new bundle with flair. It can pull in orders faster than you can fill them, especially if you advertise heavily to existing and previous customers who already have a good taste for what you offer.

2. "It works fine by itself, but it REALLY works when you add THIS." If your product or service works much better with a complimenting item, be sure to tell customers about it.

It is surprising how many products and services go hand in glove. It's hard to have one without needingrepparttar 127383 other.

Years ago I wrote press releases for $75. A great many customers boughtrepparttar 127384 release, but never got around to sending it to media. So I started writing AND sending press releases. The $75 press release became a $295 release-and-distribution. Almost no one boughtrepparttar 127385 press release by itself after that.

3. If a little worked, a LOT will work even better. As soon as you learn a customer is having success with your product or service, offer them a good deal on more of it.

Sheila's family likesrepparttar 127386 yellow bars of soap one company sells. Whenrepparttar 127387 distributor who services her account hears about this, he offers her a deal on six bars each and every month.

This works as well for management consultants as it does for soap sales. If you solve one problem for a company, pitch them on letting you solve three or four more problems for them. Later you can convince them to let you handle all their problem solving needs.

Successful upselling needs to be atrepparttar 127388 core of every business or professional practice. It can instantly multiply your profits. You might well go from just getting by to living comfortably, and from living comfortably to rolling in wealth.

As you can see, super-sizing every order has to do more with planning than with any special selling skill. Get good at fulfilling a need. Then create packages and strategies that sell even more of your solution to each customer.

Kevin Nunley provides marketing advice, business writing, and popular promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

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