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1. Bundle several related products or services together. Drop price below what total would be if customer bought all products separately.
When a customer inquires about a single item, point out she can get that item PLUS a great deal more by purchasing your bundle.
You will find many customers just can't resist bundle bargain. Announce your new bundle with flair. It can pull in orders faster than you can fill them, especially if you advertise heavily to existing and previous customers who already have a good taste for what you offer.
2. "It works fine by itself, but it REALLY works when you add THIS." If your product or service works much better with a complimenting item, be sure to tell customers about it.
It is surprising how many products and services go hand in glove. It's hard to have one without needing other.
Years ago I wrote press releases for $75. A great many customers bought release, but never got around to sending it to media. So I started writing AND sending press releases. The $75 press release became a $295 release-and-distribution. Almost no one bought press release by itself after that.
3. If a little worked, a LOT will work even better. As soon as you learn a customer is having success with your product or service, offer them a good deal on more of it.
Sheila's family likes yellow bars of soap one company sells. When distributor who services her account hears about this, he offers her a deal on six bars each and every month.
This works as well for management consultants as it does for soap sales. If you solve one problem for a company, pitch them on letting you solve three or four more problems for them. Later you can convince them to let you handle all their problem solving needs.
Successful upselling needs to be at core of every business or professional practice. It can instantly multiply your profits. You might well go from just getting by to living comfortably, and from living comfortably to rolling in wealth.
As you can see, super-sizing every order has to do more with planning than with any special selling skill. Get good at fulfilling a need. Then create packages and strategies that sell even more of your solution to each customer.
Kevin Nunley provides marketing advice, business writing, and popular promotion packages. See his 10,000 free marketing ideas at http://DrNunley.com Reach Kevin at mailto:firstname.lastname@example.org or 801-328-9006.