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B) When your list becomes large enough to take on paid advertisers, you're going to want to give them best opportunity possible to achieve good results. That means keeping your list as close to 100% responsive as possible. When you make your advertisers happy, they will tell others.
And not only will you be able to enjoy filling your quota of paid ad spots ...
You'll raise response rate of your own promotional efforts, in process.
A major problem you'll face when trying to build your list to a size that will generate significant income is time ...
It may take you YEARS to build a subscriber base large enough to allow you to quit your day job ..;)
That's were co-registration services come into play.
These services utilize high level platforms to generate subscribers for a fee, allowing you to build a list much faster than you ever could on your own.
But there is a downside. :(
Many of larger services will generate tons of subscribers for you, BUT ...
1) They charge a relatively high rate per subscriber.
Building a list of size you desire may require big bucks, up front.
2) They DON"T filter out free email accounts (Yahoo, Excite, Hotmail, etc.).
Unfortunately, most people use free email accounts to subscribe to things they will never read, like FFA postings, free classifieds, etc., and even if their usage was for honest reasons, filters imposed, and size of mail boxes allowed, will result in almost all of your unreachables.
... and you don't want that.
3) Many use untargeted means to acquire addresses.
Your best subscribers will be those they want what you have to offer, specifically.
Many of large services, in an effort to meet subscriber demands, use a VERY broad criteria when sending you subscribers.
Quality over quantity ... remember that.
One service that takes all of aforementioned into consideration is Optinfrenzy < http://optinfrenzy.im4newbies.com >.
- Allows visitors to subscribe to your ezine/newsletter upon viewing copy that you, yourself, have offered, making it ultra targeted.
- Provides double optin, confirmed subscribers. If they don't respond, you don't get them, virtually eliminating undeliverables.
- They filter out free email accounts. You'll enjoy up to 100% retention rate, and won't be subjected to "over quotas", or "mail box full" messages. Your money buys best kind of subscribers ... those that have a real interest in info you have to offer, AND will actually receive it! ;)
Optinfrenzy will build your list faster than you can on your own, deliver quality subscribers, and their prices are best available. Highly recommended.
Well, there you have it.
Plug my top 5 tips into your list building strategy, and I'm sure you'll be happy with results.
To your success!
Mike Merz Internet Marketing For Newbies http://im4newbies.com
For more great tips on building a big, responsive list, I recommend Paul Myers' Amazing List Machine < http://im4newbies.com/alm.htm >.
Mr. Myers' is VERY highly respected in field of Online publishing, and this is his best work to date ... do check it out.
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Mike Merz is a well known Internet Marketing consultant specializing in Online newbie start up campaigns. To find out more, visit: http://im4newbies.com
©2002 Mike Merz - IM4Newbies.com (Top5News Group)
Mike Merz is a well known Internet Marketing consultant, specializing in Online newbie campaign start ups, and is the owner of the Top5News Group of Internet Marketing related resources, featuring Internet Marketing For Newbies - < http://im4newbies.com >