I visit several dozen web sites every day constructed by people who submit ads to us, and am appalled at "crudity" of some.

If your web site looks like it was thrown up with little effort or forethought, you really don't have much of a chance of doing business.

In same vein, if your web site is recognizable as an affiliate program, you also have little hope of doing a decent business. Most of these ads, to put it bluntly are "tired" and are immediately recognizable from their URL. This is why it is so important for you to have your own web site. You can have links to affiliate sites, but whole purpose is to first sell yourself. If you do that, selling your product or service is a whole lot easier.

If your product is highly overpriced, and don't forget that shipping and handling add to bottom line, you will quickly recognize error of your ways. Now, price isn't everything, but you must be competitive. If someone can get exact same thing at a lesser price, and with all other things being equal, they will shop there.

You must have a guarantee! If someone is dissatisfied with your product or service, you must be prepared to refund their money. And, you must also present an image where they will believe your guarantee. If they have a way to contact you directly, your guarantee will be a whole lot more believable.

Price isn't everything if you have all other "ducks in order". Most people are willing to pay a bit more if they are comfortable with seller. If they aren't, price doesn't matter.

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7 January 2004

Jim Green is a bestselling author with a string of niche non-fiction titles to his credit including 'Starting Your Own Business' (How To Books ISBN 1-85703-859-2) and 'Starting an Internet Business at Home' (Kogan Page ISBN 0-7494-3484-8). http://www.writing-for-profit.com