- Your link goes in resource section at bottom of your article. If you put a link to your web site in body of your article, it better be a very good article. If you put more than one link to your web site in body of article, it better be a damn good article. Publishers are looking for good content, not a link farm back to your web site.

- Links to resources not on your web site should go directly to resource. If resources URL is long, provide link text with link. Long links can mess up a formatting of a newsletter or web page.

- Use a closing paragraph as a summary or a conclusion, but don't use phrase "in summary" or "in conclusion".

There are some techniques that will get publishers very excited about your article. Follow tips below to get your article blasted across Web.

- Search for every instance of "I" in your article and see if you can replace it with "you". People reading your article couldn't care less about writer. Always keep in mind that people are always thinking "what's in it for me?".

- People don't want rhetoric or useless information. Think of a way to approach subject from a "how-to" angle. Again, people are always thinking "what's in it for me?". They want something practical and useful.

- Use numbered or bulleted lists in your article. This draws people to your article like a homing missile. Try it yourself next time you see an article. Your eyes are drawn right to bulleted list in article. I don't know why it works, but it does. Put a list in your articles every chance you get.

- Approach a subject from a different angle than everybody else. Be a devils advocate. If everybody thinks something is wonderful, write an article about how terrible it is. Write about something that you think is a scam and use word SCAM in title.

The most effective way to market your online business is to write articles for publication in ezines and on websites. Unfortunately, most articles are not good enough to get published. You can write a quick, easy article that causes publishers to hit delete button, or you can follow rules above and get your article blasted across Web. ---------------------------------------------------------- Resource Box: Copyright(C)2002 Bucaro TecHelp. To learn how to maintain your computer and use it more effectively to design a Web site and make money on Web visit http://bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter Send a blank email to bucarotechelp-subscribe@topica.com ----------------------------------------------------------

Enthusiasts, people who love spending money on their hobby, respond well when invited to adventure farther or deeper and meet new challenges in pursuit of their favorite pastime. Activities such as clinics and outings for wildlife photography, sports shots or photojournalism capture imagination of this group -- and get them to spend more money. Since this segment loves exchanging tips and sharing their passion, an online discussion group and an email newsletter containing picture-taking techniques would earn their devotion to a Web site.

Finally we get to geeks, experts, pros, who usually have a rough idea of what they want and might be narrowing down field to one or two models or manufacturers. They're ones that all that "APS 505 AiAF f/2.8 2x" speaks to. I doubt very much they represent majority of camera buyers, or that they bring a merchant greatest profit, since they're probably skilled comparison shoppers. Nearly all sites I looked at mainly appealed to geeks. And I think this was unintentional, due to camera store owners belonging to this category themselves.

Don't pick out one audience only unless that's your strategic choice. By combining approaches on your Web site, or on a brochure or sales sheet, you can lasso all levels of customers -- beginners, enthusiasts and geeks.