Get Your Articles Blasted Across the Web

Written by Stephen Bucaro


Continued from page 1

- Your link goes inrepparttar resource section atrepparttar 121251 bottom of your article. If you put a link to your web site inrepparttar 121252 body of your article, it better be a very good article. If you put more than one link to your web site inrepparttar 121253 body ofrepparttar 121254 article, it better be a damn good article. Publishers are looking for good content, not a link farm back to your web site.

- Links to resources not on your web site should go directly torepparttar 121255 resource. Ifrepparttar 121256 resources URL is long, provide link text withrepparttar 121257 link. Long links can mess up arepparttar 121258 formatting of a newsletter or web page.

- Use a closing paragraph as a summary or a conclusion, but don't userepparttar 121259 phrase "in summary" or "in conclusion".

There are some techniques that will get publishers very excited about your article. Followrepparttar 121260 tips below to get your article blasted acrossrepparttar 121261 Web.

- Search for every instance of "I" in your article and see if you can replace it with "you". People reading your article couldn't care less aboutrepparttar 121262 writer. Always keep in mind that people are always thinking "what's in it for me?".

- People don't want rhetoric or useless information. Think of a way to approachrepparttar 121263 subject from a "how-to" angle. Again, people are always thinking "what's in it for me?". They want something practical and useful.

- Use numbered or bulleted lists in your article. This draws people to your article like a homing missile. Try it yourself next time you see an article. Your eyes are drawn right torepparttar 121264 bulleted list inrepparttar 121265 article. I don't know why it works, but it does. Put a list in your articles every chance you get.

- Approach a subject from a different angle than everybody else. Be a devils advocate. If everybody thinks something is wonderful, write an article about how terrible it is. Write about something that you think is a scam and userepparttar 121266 word SCAM inrepparttar 121267 title.

The most effective way to market your online business is to write articles for publication in ezines and on websites. Unfortunately, most articles are not good enough to get published. You can write a quick, easy article that causes publishers to hitrepparttar 121268 delete button, or you can followrepparttar 121269 rules above and get your article blasted acrossrepparttar 121270 Web. ---------------------------------------------------------- Resource Box: Copyright(C)2002 Bucaro TecHelp. To learn how to maintain your computer and use it more effectively to design a Web site and make money onrepparttar 121271 Web visit http://bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter Send a blank email to bucarotechelp-subscribe@topica.com ----------------------------------------------------------

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Catering to Beginners, Enthusiasts and Geeks

Written by Marcia Yudkin


Continued from page 1

Enthusiasts, people who love spending money on their hobby, respond well when invited to adventure farther or deeper and meet new challenges in pursuit of their favorite pastime. Activities such as clinics and outings for wildlife photography, sports shots or photojournalism capturerepparttar imagination of this group -- and get them to spend more money. Since this segment loves exchanging tips and sharing their passion, an online discussion group and an email newsletter containing picture-taking techniques would earn their devotion to a Web site.

Finally we get torepparttar 121250 geeks,repparttar 121251 experts,repparttar 121252 pros, who usually have a rough idea of what they want and might be narrowing downrepparttar 121253 field to one or two models or manufacturers. They'rerepparttar 121254 ones that all that "APS 505 AiAF f/2.8 2x" speaks to. I doubt very much they representrepparttar 121255 majority of camera buyers, or that they bring a merchantrepparttar 121256 greatest profit, since they're probably skilled comparison shoppers. Nearly allrepparttar 121257 sites I looked at mainly appealed to geeks. And I think this was unintentional, due torepparttar 121258 camera store owners belonging to this category themselves.

Don't pick out one audience only unless that's your strategic choice. By combining approaches on your Web site, or on a brochure or sales sheet, you can lasso all levels of customers -- beginners, enthusiasts and geeks.

Marcia Yudkin is the author of Poor Richard's Web Site Marketing Makeover and 10 other books. Her site review service tells you what, if anything, you need to change at your site to turn visitors into customers and clients. Details: http://www.yudkin.com/sitereview.htm.


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