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Issue #3- Meta Tags. Some people believe that meta tags are Holy Grail of search engine optimization. Unfortunately, their effectiveness is limited (many engines ignore them completely), but they can play a limited role in determining rank on some engines. To see if your site has meta tags, go to your home page. Click "view" command at top of browser window. From pull-down menu, select "source". This should open up another window that shows your code. Much of this may seem indecipherable, but there should be two commands there (usually near top of code). One of these says meta name="description" content= and will go on to describe your company and products, and one says meta name="keywords" content= and goes on to list applicable keywords for your site. If these tags are missing, have your web expert insert them.
Issue #4- Links. Link popularity has become increasingly important to search engine rankings, with 19 of top 20 engines using it in their ranking algorithm. Simply put, search engines give a ranking boost to sites that have links from quality, related sites. There are numerous free tools on web that will allow you to see what sites link to yours (just type "free link popularity check" in your favorite search engine). If you don't have many sites linking to yours, it may be time to start a link building campaign. This is where you find quality, non-competing sites in your industry and ask them if they would like to exchange links. An additional benefit of link exchanges is that these links can bring you additional, highly targeted traffic.
Conclusion Although following above guidelines will by no means guarantee you top page rankings for your keywords, fixing one or more of problems should have a very positive impact on your search engine rankings. For volumes of potential customers that a search engine can send to your site, it's certainly worth effort.
Scott Buresh is Co-founder and Principal of Medium Blue Internet Marketing . For monthly tips on how to get the most out of your internet presence, sign up for our Internet Marketing Newsletter .