I read another ad for Web Design and HTML coding in his ad was wrong. That sure built a lot of confidence.

Most people scan poorly constructed ads and simply "click away". Guess they feel like I do. If you don't care enough to write a credible ad, why should I think you'll care about me if I buy from you?

Many people rely too heavily on spell checker on their computer. This is a mistake. After you do spell check, get someone else to read it. When writing something, many times you get so close to article, you miss mistakes that someone else would quickly find. Many words that are being used incorrectly will pass spell check.

Remember - you usually only get one "shot" when a person sees your ad. If it is written well, and has an attention getting headline, you just might make that sale. If you want to do business on web, "Get Serious".

Most of affiliate programs require a monthly investment from people who join, and you earn commissions on what they spend. Why not consider that "three month" approach. Give them a gift equal to value of what you would earn in three months if they stick with program. If it's a decent program, they will probably be around a lot longer than three months, and you will have given them a reason to buy from you.

Unless you are a very large company, "Institutional Advertising" probably won't work for you. But you can still attain necessary name awareness. A one time ad does little, if any, good. It is a proven fact that people need to see an ad 5 to 7 times before they act.

I know a person who has advertised same thing in an online Newsletter for years. She provides a bonus for people who sign under her sponsorship, and keeps her name in front of her target market. She averages one or two sales a week from ad, and her income far exceeds her expenses.

Newsletter advertising that reaches your target market, is a good choice if done on a consistent basis. Most popular Newsletters average several hundred new subscribers a month. Many not only publish them, but archive them on a web site as well. Here you get a double "whammy". Your message will be read on web site by many people who don't get Newsletter. Some parts of world limit size of email, and they can't receive Newsletter. But, if they can go to a web site to read it, you have greatly expanded your exposure.

Advertising on web is different from traditional forms. If you provide a reason for people to buy from you, and you keep your ad visible, odds are you will be one of few making any money