* Use keywords in comment tags, alt tags, and in header tags. You can also use a clear 1x1 pixel image and load alt tag with keywords.

* The very first thing that appears on your page should be a statement of benefits rich in keywords, similar to your description meta tag. Some Search Engines ignore your meta tags and print first words on your page as description in their listing. If your navigational bar is at top of page, that is what will show up in their description. Not good.

* Header tags, (H1 for example) are very important. Search Engines read header tags. Use these for paragraph headings instead of font tags, and load up Keywords.

* Forget bouncing flash and glitz. Yeah, they are fun to play with, but Search Engines are not impressed. They may even be hampered by this as far as indexing your page. Frames, flash movies, CGI scripts, javascript, applets and image maps are all complete junk to a search engine spider. Not only that, this sort of thing will actually push your real content further from top of page, reducing relevancy of what spiders actually do see.

* Keep spiders happy. Feed them lots of relevant content. This bears repeating, but I won't. :)

* Get a Domain! A top 10 listing is virtually impossible to achieve without having your own registered domain name.

There is no secret magical formula for getting a top ranking in Search Engines. Currently there are over 5,000 places to register a web site with number increasing daily. In reality, about 10 of these search engines will produce 90% of your search engine traffic. The larger search engines like Excite, Lycos and Alta Vista are visited millions of time a week and offer most comprehensive types of searches for Internet surfers.

Step 2. Publishing Each webmaster reformats "guest article" to fit their site's layout, and integrates it into their site - in order for this to work, it must be linked to from a page that's already in all of major search engines.

Step 3. Linking Each webmaster sets up a link on their website, pointing to their "guest article" on other site. This should be a text link, and it should include your keywords. It must be on a page that's already in search engines, but not same page your article links to - search engines may not count link if two pages point to each other.

What A Content Swap Achieves: Since each article has both internal and external links pointing to it, all major search engines should eventually find them and include them in their databases.

The links search engines find will carry more weight because articles only have one link on them, and because article itself has external links pointing to it.

In addition, links on your article will be considered highly relevant to your keywords, because they're found on a page which has been optimized for keywords you want.

Link Popularity Is More Than Counting Links! The total number of links to your site does not truly reflect how effectively your site is positioned. Even on Google search engine, where results are largely based on links, I've seen sites with fewer than 100 external links outranking sites with over a thousand.

Content swaps allow you to make every link count, by creating a highly relevant link that directly contributes to your search engine rankings.

I wish you success... ---------------------------------------------------------------- Dan Thies has been helping his clients (and friends) promote their websites since 1996. His latest book, "Search Engine Fast Start," is available at http://www.cannedbooks.com