Get Personal: Letters vs. Direct Mail

Written by Lisa Packer


Continued from page 1

But unlike direct mail, you don’t ask for a response. Instead, tellrepparttar recipient that you’ll be calling in about a week to talk about how you can help them. Then follow up with that phone call.

Now, instead of a mass mailing, you have a personal contact andrepparttar 142938 beginnings of a relationship. This kind of letter will have double or even triplerepparttar 142939 response rate of a typical mass mailing. Sure, it’s more time consuming, but that fact is what makes it work so well.

So what are you waiting for? Get personal!

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.


Marketing: Are You Focused?

Written by Lisa Packer


Continued from page 1

By November,repparttar formerly “unbeatable” President was out of a job. That isrepparttar 142937 power of a focused message.

Are your marketing communications that focused? Or do you have one message onrepparttar 142938 radio, another in print, and still another online? If so, your messages are actually competing with each other instead of your competition.

But a wonderful thing happens when all of your “voices” are singing fromrepparttar 142939 same sheet of music: each strengthensrepparttar 142940 other and together, they dramatically increase your business. You’re spendingrepparttar 142941 same amount of money, but getting vastly greater returns.

A focused message helpedrepparttar 142942 Governor of a small state defeat a President. It can help your smaller business obliterate large competition. That’s smarter marketing.

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use